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Menthol Nasal Spray

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 20Conversion 83Competition 25Returns 100Price range 62Avg price 69Brand share 0Review moat 40Quality gap 24

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.28

avg listing price — sweet spot $15–$100

Price range

Good$3.16–$33.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,472.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Market size

Bad$38K

$38K/yr · 29K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is menthol nasal spray profitable on Amazon?

According to Flapen's Amazon United States niche tracking, menthol nasal spray is a $38K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 37/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

menthol nasal spray market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$43K–$57K
units × avg price
Conversion rate
9.0%
Avg BSR
#467
Page quality
0%
Prime
42%
Sponsored
92%
Out of stock
11.1%
Avg brand age
107 months
Avg seller age
159 days

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • LLJ CORP ONLINE SHOP33%
  • Amazon Basic Care32%
  • Generic31%
  • Amazon Basics3%
  • FUSION SHOP STORE Smart choices, meaningful life!2%

menthol nasal spray demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
2K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×

Top menthol nasal spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$6K20%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about menthol nasal spray

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Worth the money”

Sinus Relief16%

“it has helped with my sinuses”

Efficiency10%

“Works well”

Advertised Vs Actual Product7%

“As advertised”

Quality-Overall7%

“As good as brand names”

Spray/Flow6%

“Light spray”

Breathability4%

“I'm breathing great”

Moist/Dry4%

“Keeps your nose moist”

Ease Of Use3%

“Easy to use”

Allergies3%

“No irritation at all”

What buyers complain about

Sinus Relief15%

“Did not improve sinuses”

Functionality-Overall15%

“Non effective”

Ease Of Use10%

“Too difficult to use”

Value For Money6%

“WASTE OF MONEY”

Quality-Overall5%

“Terrible product”

Smell4%

“it doesnt have a strong smell”

Durability4%

“doesn't last 10-12 hours”

Allergies3%

“does not work for allergies”

Dosage3%

“hard to control how much you put”

Breathability3%

“couldn't breathe”

Common menthol nasal spray questions

Is menthol nasal spray profitable to sell on Amazon United States?
The niche generates $38K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (37/100).
How competitive is the menthol nasal spray niche?
5 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in menthol nasal spray?
Top complaints mined from reviews: Sinus Relief, Functionality-Overall, Ease Of Use. The return rate is 0.0%.
When does demand for menthol nasal spray peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 2.5× the quietest.
What does it cost to enter the menthol nasal spray niche?
Listings span $3.16–$33.94; the average listing price is $14.28 (sweet spot $15–$100). The average incumbent carries 2,473 reviews — the moat a new listing must climb.