Menthol Drops
FailThe top 5 brands take 100% of clicks, so Menthol Drops is a Fail.
- Flapen Score
- 29 / 100Ranks 14,489 of 14,768 Health & Household niches · −20 vs the category median of 4929
- Market size
- $33K/yr22K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 35 sellers
Flapen Score
Menthol Drops against its category
The dotted line is the Health & Household average. Past it, Menthol Drops is stronger. Inside it, weaker.
Market
The Menthol Drops market on Amazon at a glance
Shoppers on Amazon United States searched for Menthol Drops 22K times last year and spent an estimated $33K. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 20.6% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 20.6%
- Market size, estimated
- $33Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- sugar free menthol cough drops9K searches a year
02 · Price
A sale here is worth $7.18.
Listings sell for $7.18 on average, from $4.69 to $15.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $7.18 that is $5K to $7K a year per listing.
- Average price
- $7.18under the $15 to $100 sweet spot
- Price range
- $4.69–$15.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $5K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Cough & Cold. It carries 4,680 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Cough & Cold
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 4,680per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Menthol Drops products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count
- Price
- $5.08
- Rating
- 4.7/5
- Reviews
- 5,568
- Age
- 4y ago

Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops
- Price
- $15.18
- Rating
- 4.8/5
- Reviews
- 1,549
- Age
- 1y ago

Amazon Basic Care Sugar Free Honey Lemon Cough Drops for Sore Throat Relief Soothes Cough 140 Count (Compare to Halls)
- Price
- $5.38
- Rating
- 4.7/5
- Reviews
- 6,468
- Age
- 4y ago

Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 45ct
- Price
- $4.69
- Rating
- 4.8/5
- Reviews
- 3,002
- Age
- 8y ago

Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 1,802
- Age
- 4y ago
Trending
estimated 90-day click momentum
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 45ct
- Price
- $4.69
- Rating
- 4.8/5
- Reviews
- 3,002
- Age
- 8y ago

HALLS Relief Sugar Free Black Cherry Flavor Cough Drops Economy Pack 1 Bag (70 Total Drops)
- Price
- $5.39
- Rating
- 4.8/5
- Reviews
- 1,359
- Age
- 8y ago

Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops
- Price
- $15.18
- Rating
- 4.8/5
- Reviews
- 1,549
- Age
- 1y ago

HALLS Relief Honey Lemon Sugar Free Cough Drops Value Pack 180 Drops
- Price
- $10.11
- Rating
- 4.8/5
- Reviews
- 17,187
- Age
- 19y ago

Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count
- Price
- $5.08
- Rating
- 4.7/5
- Reviews
- 5,568
- Age
- 4y ago
Newest
by launch date
Vicks VapoCool Severe Sugar Free Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 30ct
- Price
- $4.76
- Rating
- 4.8/5
- Reviews
- 503
- Age
- 1y ago

Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops
- Price
- $15.18
- Rating
- 4.8/5
- Reviews
- 1,549
- Age
- 1y ago

Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 1,802
- Age
- 4y ago

Amazon Basic Care Sugar Free Honey Lemon Cough Drops for Sore Throat Relief Soothes Cough 140 Count (Compare to Halls)
- Price
- $5.38
- Rating
- 4.7/5
- Reviews
- 6,468
- Age
- 4y ago

Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count
- Price
- $5.08
- Rating
- 4.7/5
- Reviews
- 5,568
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
35
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Amazon Basic Care69%
- HALLS20%
- Vicks7%
- Ricola4%
Demand
Menthol Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Menthol Drops search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sugar free menthol cough drops9K/yr
- sugar free cough drops menthol5K/yr
- menthol cough drops sugar free3K/yr
- cough drops sugar free menthol3K/yr
- menthol sugar free cough drops2K/yr
Reviews and returns
What reviews say buyers love and hate about Menthol Drops
We read the reviews and the return reasons for every product selling here.
“they do make you cough more”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Menthol Drops questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









