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Menthol Drops

Fail

The top 5 brands take 100% of clicks, so Menthol Drops is a Fail.

Flapen Score
29
29 / 100
Ranks 14,489 of 14,768 Health & Household niches · −20 vs the category median of 49
Market size
$33K/yr22K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
90%top-5 click share · 4 brands · 35 sellers

Flapen Score

Menthol Drops against its category

The dotted line is the Health & Household average. Past it, Menthol Drops is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menthol Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Menthol Drops 22K times last year and spent an estimated $33K. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 20.6% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
20.6%
Market size, estimated
$33Ka year
Peak month
January1.4× the quietest month
Top search term
sugar free menthol cough drops9K searches a year

02 · Price

A sale here is worth $7.18.

Listings sell for $7.18 on average, from $4.69 to $15.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $7.18 that is $5K to $7K a year per listing.

Average price
$7.18under the $15 to $100 sweet spot
Price range
$4.69–$15.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$5K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Cough & Cold. It carries 4,680 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Cough & Cold
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
4,680per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Menthol Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 220%
  • Brand 37%
  • Brand 44%

Demand

Menthol Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Menthol Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar free menthol cough drops9K/yr
  • sugar free cough drops menthol5K/yr
  • menthol cough drops sugar free3K/yr
  • cough drops sugar free menthol3K/yr
  • menthol sugar free cough drops2K/yr

Reviews and returns

What reviews say buyers love and hate about Menthol Drops

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Cough Relief”
15%of negative reviews mention “Cough Relief”
<0.1%of orders come back, a rate Amazon rounds to zero
“they do make you cough more”
A buyer, on “Cough Relief”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Menthol Drops questions

Answered from the same tracked data.