Menthol Drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Bad4,679.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.18avg listing price — sweet spot $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$33K$33K/yr · 22K searches
Price range
Bad$4.69–$15.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Is menthol drops profitable on Amazon?
According to Flapen's Amazon United States niche tracking, menthol drops is a $33K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
menthol drops market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 20.6%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 139 days
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Amazon Basic Care69%
- HALLS20%
- Vicks7%
- Ricola4%
menthol drops demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top menthol drops search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- sugar free menthol cough drops9K/yr
- sugar free cough drops menthol5K/yr
- menthol cough drops sugar free3K/yr
- cough drops sugar free menthol3K/yr
- menthol sugar free cough drops2K/yr
Top menthol drops products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count
Amazon Basic Care$5.084.7★5,568 rev
Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops
HALLS$15.184.8★1,549 rev
Amazon Basic Care Sugar Free Honey Lemon Cough Drops for Sore Throat Relief Soothes Cough 140 Count (Compare to Halls)
Amazon Basic Care$5.384.7★6,468 rev
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 45ct
Vicks$4.694.8★3,002 rev
Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges
Ricola$6.864.7★1,802 rev
Newest
by launch date
Vicks VapoCool Severe Sugar Free Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 30ct
Vicks$4.76503 rev
Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops
HALLS$15.181,549 rev
Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges
Ricola$6.861,802 rev
Amazon Basic Care Sugar Free Honey Lemon Cough Drops for Sore Throat Relief Soothes Cough 140 Count (Compare to Halls)
Amazon Basic Care$5.386,468 rev
Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count
Amazon Basic Care$5.085,568 rev
Trending
90-day click momentumVicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 45ct
Vicks$4.694.8★
HALLS Relief Sugar Free Black Cherry Flavor Cough Drops Economy Pack 1 Bag (70 Total Drops)
HALLS$5.394.8★
Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops
HALLS$15.184.8★
HALLS Relief Honey Lemon Sugar Free Cough Drops Value Pack 180 Drops
HALLS$10.114.8★
Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count
Amazon Basic Care$5.084.7★
What reviews say buyers love and hate about menthol drops
What buyers praise and complain about, mined from review topics.What buyers love
“Cough relief”
“Great deal”
“Good taste”
“good quality with clear”
“Good flavor”
“Clears up the sinuses”
“Really strong”
“Sugar less and a great price”
“Works as advertised”
“soothing taste”
What buyers complain about
“they do make you cough more”
“Also the taste is HORRIBLE”
“NOT WORTH THE PRICE”
“Very weak flavor barely help my coughing”
“They are sweetened with a different artificial sweetener”
“False advertisement”
“Not strong enough”
“Extremely hard to open”
“No menthol at all very poor quality fora Halls product”
“Dissolve quickly and contain Aspartame”
Top return reasons
Common menthol drops questions
- Is menthol drops profitable to sell on Amazon United States?
- The niche generates $33K/yr across 8 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (29/100).
- How competitive is the menthol drops niche?
- 4 brands and 35 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in menthol drops?
- Top complaints mined from reviews: Cough Relief, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for menthol drops peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the menthol drops niche?
- Listings span $4.69–$15.18; the average listing price is $7.18 (sweet spot $15–$100). The average incumbent carries 4,680 reviews — the moat a new listing must climb.