Menthol Crystal
Worth a lookShows low returns (0.5%), but soft demand (-27.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Price range
Great$6.10–$42.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good976.68avg incumbent reviews — the moat a new listing must climb
Market size
Good$306K$306K/yr · 205K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Is menthol crystal profitable on Amazon?
According to Flapen's Amazon United States niche tracking, menthol crystal is a $306K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
menthol crystal market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $339K–$424K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #1,061
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 1.2%
- Avg brand age
- 61 months
- Avg seller age
- 167 days
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
12
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
12%
- MAK33%
- Viktairy19%
- Silky Scents18%
- Nutrigins8%
- MAQIHAN5%
- Plant Guru5%
- Open — no brand owns it (4 brands, 12%)
menthol crystal demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top menthol crystal search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- menthol crystal107K/yr
- menthol crystals40K/yr
- mentol cristal9K/yr
- eucalyptus crystals9K/yr
- cristaux de menthe5K/yr
- crystal menthol6K/yr
- cristales de mentol5K/yr
- menthol crystals organic5K/yr
- mint crystals5K/yr
- mental crystal5K/yr
Top menthol crystal products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mak Menthol Crystal 4 oz - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in Resealable Standup Bag for Long-Lasting Freshness
MAK$10.014.7★2,532 rev
Silky Scents 4 oz Premium Menthol Crystals 100% Pure Organic and Natural in Glass Jar
Silky Scents$13.054.6★1,960 rev
Viktairy Menthol Crystals 2 oz 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps
Viktairy$6.244.7★350 rev
Mak Menthol Crystal 1 LB - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in Resealable Standup Bag for Long-Lasting Freshness
MAK$26.124.8★664 rev
Viktairy Menthol Crystals 4 oz 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps
Viktairy$9.774.7★548 rev
Newest
by launch date
3.5oz Menthol Crystal Bulk - Food Grade Menthol Crystals Organic Mentol Cristal for Shower Steamer Aromatherapy Vapo Tablet Making Colds Restore Congestion Relief Peppermint Essential Oil Making
MAQIHAN$7.58165 rev
Mak Menthol Crystals 4 oz - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in a Jar for Long-Lasting Freshness
MAK$10.15282 rev
Mak Menthol Crystals 2 LB - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in Resealable Standup Bag for Long-Lasting Freshness
MAK$42.4983 rev
Herbs Botanica Menthol Crystals (Mentha Arvensis) 100% Pure USP Food Grade for Aromatherapy Cold & Congestion Relief Salves Balms Creams Soap Making & Cosmetics 2 oz
Herbs Botanica$6.96350 rev
2 LB Menthol Crystals Bulk 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps
Viktairy$40.17350 rev
Trending
90-day click momentum
Pure Menthol Crystals 1 lb Cooling Mint Aroma for Soap Making DIY Balms & Cosmetics Refreshing Freshness Smell of Menthol Crystal By Teraval
Teraval$24.884.8★
Pure Menthol Crystals 8 oz Cooling Mint Aroma for Soap Making DIY Balms & Cosmetics Refreshing Freshness Smell of Menthol Crystal By Teraval
Teraval$14.034.8★
15 ML (0.5 FL OZ) Premium Menthol Crystals 100% Pure Organic and Natural in Glass Jar
Silky Scents$7.024.6★
2 LB Menthol Crystals Bulk 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps
Viktairy$40.174.7★
Herbs Botanica Menthol Crystals (Mentha Arvensis) 100% Pure USP Food Grade for Aromatherapy Cold & Congestion Relief Salves Balms Creams Soap Making & Cosmetics 2 oz
Herbs Botanica$6.964.3★
What reviews say buyers love and hate about menthol crystal
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Perfect smell”
“its definitely value for my money”
“Product is as described”
“I can breathe again”
“It is strong”
“Great for my sinuses”
“It's great for coughs”
“Works perfectly”
“easy to use”
What buyers complain about
“No aroma from product”
“Lack of potency would be issue for us on long run”
“The package was smaller than I thought it would be”
“Burns off quickly”
“Allergies”
“This is not worth the money you pay it to much”
“Not organic”
“I dont trust companies that deliberately mislead people like this”
“If it's difficult for you to breathe in your home”
Top return reasons
Common menthol crystal questions
- Is menthol crystal profitable to sell on Amazon United States?
- The niche generates $306K/yr across 22 tracked products. 90-day search growth is -27.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the menthol crystal niche?
- 10 brands and 12 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in menthol crystal?
- Top complaints mined from reviews: Smell, Strength, Size-Overall. The return rate is 0.5%.
- When does demand for menthol crystal peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the menthol crystal niche?
- Listings span $6.10–$42.49; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 977 reviews — the moat a new listing must climb.