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Menthol Crystal

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -27.4% this quarter, so Menthol Crystal is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$306K/yr205K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
55%top-5 click share · 10 brands · 12 sellers

Flapen Score

Menthol Crystal against its category

The dotted line is the Health & Household average. Past it, Menthol Crystal is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menthol Crystal market on Amazon at a glance

Shoppers on Amazon United States searched for Menthol Crystal 205K times last year and spent an estimated $306K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $306K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
8.8%
Market size, estimated
$306Ka year
Peak month
January2.1× the quietest month
Top search term
menthol crystal107K searches a year

02 · Price

A sale here is worth $16.94.

Listings sell for $16.94 on average, from $6.10 to $42.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $16.94 that is $17K to $21K a year per listing.

Average price
$16.94inside the $15 to $100 sweet spot
Price range
$6.10–$42.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$17K–$21K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,061 within Aromatherapy. It carries 977 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#1,061in Aromatherapy
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
977per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Menthol Crystal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

12

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

12%

  • Brand 133%
  • Brand 219%
  • Brand 318%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Menthol Crystal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Menthol Crystal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menthol crystal107K/yr
  • menthol crystals40K/yr
  • mentol cristal9K/yr
  • eucalyptus crystals9K/yr
  • cristaux de menthe5K/yr
  • crystal menthol6K/yr
  • cristales de mentol5K/yr
  • menthol crystals organic5K/yr
  • mint crystals5K/yr
  • mental crystal5K/yr

Reviews and returns

What reviews say buyers love and hate about Menthol Crystal

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Smell”
0.5%of orders come back
“No aroma from product”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Menthol Crystal questions

Answered from the same tracked data.