Menthol Cough Drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Market size
Good$496K$496K/yr · 357K searches
Price range
Okay$4.57–$22.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,279avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is menthol cough drops profitable on Amazon?
According to Flapen's Amazon United States niche tracking, menthol cough drops is a $496K/yr Amazon United States market (357K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jul. Verdict: Skip it — 40/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
menthol cough drops market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $503K–$670K
- units × avg price
- Conversion rate
- 16.6%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 140 days
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Vicks73%
- Amazon Basic Care15%
- HALLS7%
- Ricola3%
- Mucinex2%
menthol cough drops demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.Peak months: Jan, Feb, Jul · busiest ÷ quietest = 3.1×
Top menthol cough drops search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- vicks cough drops72K/yr
- menthol cough drops58K/yr
- vapocool severe cough drops27K/yr
- cough drops menthol24K/yr
- halls menthol cough drops30K/yr
- vapocool27K/yr
- vicks cough drops for adults8K/yr
- vicks vapocool severe cough drops15K/yr
- vicks vapocool15K/yr
- halls mentholyptus cough drops11K/yr
Top menthol cough drops products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 45ct
Vicks$4.694.8★3,002 rev
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count
Vicks$7.694.8★3,002 rev
Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count
Amazon Basic Care$5.084.7★5,568 rev
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Honey Lemon Flavor 45ct
Vicks$4.574.7★702 rev
Vicks VapoCOOL SEVERE Max Strength* Menthol Cough Drop Alternative/Sore Throat Lozenge for Sore Throat Relief Winterfrost 5x45ct (225 total)
Vicks$21.934.8★2,927 rev
Newest
by launch dateVicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count
Vicks$7.693,002 rev
Halls Throat Relief Blueberry Cough Drops Value Pack 80 Drops
HALLS$5.36451 rev
Vicks VapoCool Severe Sugar Free Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 30ct
Vicks$4.76503 rev
Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops
HALLS$15.181,549 rev
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Cherry Flavor 45ct
Vicks$4.861,392 rev
Trending
90-day click momentum
Amazon Basic Care Honey Lemon Menthol Cough Drops for Sore Throat Soothing Relief 160 Count (Previously SoundHealth)
Amazon Basic Care$5.994.7★
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count
Vicks$7.694.8★
Amazon Basic Care Cherry Menthol Cough Drops for Sore Throat Relief Soothing Lozenges in Resealable Bag 160 Count (Previously SoundHealth)
Amazon Basic Care$5.434.6★
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 45ct
Vicks$4.694.8★
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Honey Lemon Flavor 45ct
Vicks$4.574.7★
What reviews say buyers love and hate about menthol cough drops
What buyers praise and complain about, mined from review topics.What buyers love
“effective cough drops”
“affordable price”
“Just as good as name brand”
“Tastes decent too”
“Clears up the sinuses”
“Lemon flavor”
“Extremely effective”
“Sturdy bag with a ziplock”
“Exactly as described”
“Talk about soothing and clearing effect”
What buyers complain about
“has a really horrible aftertaste”
“Cough drops”
“Not as strong or flavorful as the ones I have bought from CVS”
“Price too high”
“Not strong enough”
“Big bags”
“Impossible to open”
“get quality not quanity”
“False advertisement”
“These are not sugar-free”
Common menthol cough drops questions
- Is menthol cough drops profitable to sell on Amazon United States?
- The niche generates $496K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the menthol cough drops niche?
- 5 brands and 53 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in menthol cough drops?
- Top complaints mined from reviews: Taste-Overall, Cough Relief, Flavor. The return rate is 0.0%.
- When does demand for menthol cough drops peak?
- Demand peaks in Jan–Feb–Jul; the busiest month runs 3.1× the quietest.
- What does it cost to enter the menthol cough drops niche?
- Listings span $4.57–$22.90; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 3,279 reviews — the moat a new listing must climb.