Menthol Cough Drops

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $496K a year.

Searches, last 12 months

357K

Growth, 90 days vs prior 90

-28.0%

Conversion, latest week

16.6%

Market size, estimated

$496Ka year

Peak month

January3.1× the quietest month

Top search term

vicks cough drops72K searches a year

Listings sell for $8.38 on average, from $4.57 to $22.90. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $8.38 that is $34K to $42K a year per listing.

Average price

$8.38under the $15 to $100 sweet spot

Price range

$4.57–$22.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$34K–$42K

Returns

0.0%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Cough & Cold. It carries 3,279 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#66in Cough & Cold

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

3,279per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

92 months