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Menthol Cigarettes

Pass

Menthol Cigarettes scores 65 out of 100, a Pass. Shoppers spend an estimated $53K a year here, search demand grew +14.0% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$53K/yr44K searches / yr
90-day growth
+14.0%search demand this quarter
Competition
37%top-5 click share · 21 brands · 26 sellers

Flapen Score

Menthol Cigarettes against its category

The dotted line is the Health & Household average. Past it, Menthol Cigarettes is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menthol Cigarettes market on Amazon at a glance

Shoppers on Amazon United States searched for Menthol Cigarettes 44K times last year and spent an estimated $53K. The top 5 brands take 53% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+14.0%
Conversion, latest week
6.4%
Market size, estimated
$53Ka year
Top search term
menthol cigarette tubes18K searches a year

02 · Price

A sale here is worth $18.71.

Listings sell for $18.71 on average, from $8.40 to $29.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.71 that is $0 to $2K a year per listing.

Average price
$18.71inside the $15 to $100 sweet spot
Price range
$8.40–$29.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #467 within Tobacco-Related Products. It carries 317 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#467in Tobacco-Related Products
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
317per listing
Listings tracked
33

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Menthol Cigarettes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

26

Top-5 brand share

53%

Top 20: 98%

Top-5 click share

37%

Top 20: 84%

Open market

41%

  • Brand 115%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Menthol Cigarettes search demand

Weekly searches over the year. Pick a range.

2K2KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Menthol Cigarettes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menthol cigarette tubes18K/yr
  • menthol tobacco11K/yr
  • cigarette tubes menthol6K/yr
  • menthol tobacco for rolling cigarettes6K/yr
  • menthol tubes3K/yr

Reviews and returns

What reviews say buyers love and hate about Menthol Cigarettes

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Taste-Overall”
0.9%of orders come back
“Dont even taste like mention”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Menthol Cigarettes questions

Answered from the same tracked data.