Is menthol candy profitable to sell on Amazon United States?

The niche generates $35K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (40/100).

How competitive is the menthol candy niche?

10 brands and 70 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in menthol candy?

Top complaints mined from reviews: Value For Money, Flavor, Taste-Overall. The return rate is 0.0%.

What does it cost to enter the menthol candy niche?

Listings span $5.15–$22.25; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.

Menthol Candy

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good729.08

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.47

avg listing price — sweet spot $15–$100

Price range

Okay$5.15–$22.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-30.8%

90-day search growth — must beat 0% to launch

Market size

Bad$35K

$35K/yr · 24K searches

Is menthol candy profitable on Amazon?

According to Flapen's Amazon United States niche tracking, menthol candy is a $35K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 40/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

menthol candy market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $46K–$57K; units × avg price
Conversion rate: 12.6%
Avg BSR: #702
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 81 months
Avg seller age: 142 days

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

Ricola58%
Roshen13%
Jahnke6%
Krinos5%
Assortit4%
HolanDeli4%
Open — no brand owns it (4 brands, 12%)

menthol candy demand & seasonality

Weekly Amazon search volume, last 19 weeks — -30.8% search growth over the last 90 days.

Open Trend

Top menthol candy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

menthol candy7K/yr -15.1%3.0% conv.
eucalyptus candy7K/yr -23.0%4.0% conv.
ricola nasal care5K/yr -36.6%16.0% conv.
ricola menthol cough drops3K/yr -29.7%17.0% conv.
ricola nasal care cough drops3K/yr -65.2%15.9% conv.

All search terms

Top menthol candy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges

Ricola$6.864.7★1,802 rev

Roshen Eucalyptus-Menthol Hard Candy Refreshing Mint & Eucalyptus Flavor Individually Wrapped Bulk 2.2 lbs (1 kg) Kosher Halal Soothing Cooling Candy

Roshen$17.104.7★193 rev

Jahnke Echte Eukalyptus Menthol Bonbons 500 g

Jahnke$17.194.6★895 rev

Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece

Krinos$11.494.6★6 rev

Ricola Throat Care Max Honey Lemon 34 Count

Ricola$5.314.8★3,468 rev

Newest

by launch date

Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece

Krinos$11.496 rev

9mo ago

Arcor Alka Ice Mints with Gel Center - Strong Menthol Flavored Menthol Eucalyptus Jelly Center - Aspartame-Free Long-Lasting Fresh Breath Mint Candy Individually Wrapped Party Size - (100 Pieces)

Arcor$13.2037 rev

1y ago

HolanDeli Eucalyptus Menthol Candy. 1 LB

HolanDeli$14.3796 rev

3y ago

Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges

Ricola$6.861,802 rev

4y ago

Ricola MAX Throat Care Swiss Cherry Drops with Extra Menthol Liquid Center - Maximum Cough and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Lozenges

Ricola$5.151,376 rev

4y ago

What reviews say buyers love and hate about menthol candy

What buyers praise and complain about, mined from review topics.

What buyers love

Cough Relief25%

“My favorite cough drop”

Taste-Overall19%

“Amazing taste”

Quality-Overall9%

“Nice choice for variety”

Sinus Relief6%

“Clears up the sinuses”

Flavor6%

“Great flavor”

Soothing Effect4%

“Yummy and calming”

Strength3%

“Really strong”

Advertised Vs Actual Product3%

“Does the job”

Cold Relief3%

“perfect for colds”

Value For Money3%

“the price is reasonable”

What buyers complain about

Value For Money17%

“NOT WORTH THE PRICE”

Flavor12%

“Not a strong minty flavor”

Taste-Overall11%

“Taste Terrible”

Cough Relief6%

“This is how Ricola ruins cherry cough drops”

Advertised Vs Actual Product5%

“False advertisement”

Strength4%

“Not Very Strong”

Allergies4%

“If you suffer with allergies”

Size-Overall4%

“Tiny”

Ease Of Use2%

“Very hard to open”

Sweetness2%

“Not sugar free”

Top return reasons

Color50%

Flavor50%

Common menthol candy questions

Is menthol candy profitable to sell on Amazon United States?: The niche generates $35K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (40/100).
How competitive is the menthol candy niche?: 10 brands and 70 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in menthol candy?: Top complaints mined from reviews: Value For Money, Flavor, Taste-Overall. The return rate is 0.0%.
What does it cost to enter the menthol candy niche?: Listings span $5.15–$22.25; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.