Menthol Candy
FailShoppers spend an estimated $35K a year here, so Menthol Candy is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $35K/yr24K searches / yr
- 90-day growth
- -30.8%search demand this quarter
- Competition
- 78%top-5 click share · 10 brands · 70 sellers
Flapen Score
Menthol Candy against its category
The dotted line is the Health & Household average. Past it, Menthol Candy is stronger. Inside it, weaker.
Market
The Menthol Candy market on Amazon at a glance
Shoppers on Amazon United States searched for Menthol Candy 24K times last year and spent an estimated $35K. The top 5 brands take 85% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -30.8%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $35Ka year
- Top search term
- menthol candy7K searches a year
02 · Price
A sale here is worth $11.47.
Listings sell for $11.47 on average, from $5.15 to $22.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $11.47 that is $6K to $9K a year per listing.
- Average price
- $11.47under the $15 to $100 sweet spot
- Price range
- $5.15–$22.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #702 within Cough & Cold. It carries 729 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #702in Cough & Cold
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 729per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Menthol Candy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 1,802
- Age
- 4y ago

Roshen Eucalyptus-Menthol Hard Candy Refreshing Mint & Eucalyptus Flavor Individually Wrapped Bulk 2.2 lbs (1 kg) Kosher Halal Soothing Cooling Candy
- Price
- $17.10
- Rating
- 4.7/5
- Reviews
- 193
- Age
- 7y ago

Jahnke Echte Eukalyptus Menthol Bonbons 500 g
- Price
- $17.19
- Rating
- 4.6/5
- Reviews
- 895
- Age
- 11y ago

Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece
- Price
- $11.49
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago

Ricola Throat Care Max Honey Lemon 34 Count
- Price
- $5.31
- Rating
- 4.8/5
- Reviews
- 3,468
- Age
- 4y ago
Trending
estimated 90-day click momentum
Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece
- Price
- $11.49
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago

Crystal Clear Mints - 1 lbs - Clear Refreshing and Elegant After Dinner Mint Hard Candies - American Vintage Candy Snack Assortment - Individually Wrapped 16 oz.
- Price
- $10.00
- Rating
- 4.5/5
- Reviews
- 330
- Age
- 4y ago

Arcor Alka Ice Mints with Gel Center - Strong Menthol Flavored Menthol Eucalyptus Jelly Center - Aspartame-Free Long-Lasting Fresh Breath Mint Candy Individually Wrapped Party Size - (100 Pieces)
- Price
- $13.20
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 1y ago

Ricola MAX Throat Care Swiss Cherry Drops with Extra Menthol Liquid Center - Maximum Cough and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Lozenges
- Price
- $5.15
- Rating
- 4.7/5
- Reviews
- 1,376
- Age
- 4y ago

Em-eukal Eucalyptus 50g
- Price
- $6.75
- Rating
- 4.4/5
- Reviews
- 327
- Age
- 10y ago
Newest
by launch date
Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece
- Price
- $11.49
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago

Arcor Alka Ice Mints with Gel Center - Strong Menthol Flavored Menthol Eucalyptus Jelly Center - Aspartame-Free Long-Lasting Fresh Breath Mint Candy Individually Wrapped Party Size - (100 Pieces)
- Price
- $13.20
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 1y ago

HolanDeli Eucalyptus Menthol Candy. 1 LB
- Price
- $14.37
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 3y ago

Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 1,802
- Age
- 4y ago

Ricola MAX Throat Care Swiss Cherry Drops with Extra Menthol Liquid Center - Maximum Cough and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Lozenges
- Price
- $5.15
- Rating
- 4.7/5
- Reviews
- 1,376
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
70
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
12%
- Ricola58%
- Roshen13%
- Jahnke6%
- Krinos5%
- Assortit4%
- HolanDeli4%
- Open — no brand owns it (4 brands, 12%)
Demand
Menthol Candy search demand
Weekly searches over the year. Pick a range.
Search terms
Top Menthol Candy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- menthol candy7K/yr
- eucalyptus candy7K/yr
- ricola nasal care5K/yr
- ricola menthol cough drops3K/yr
- ricola nasal care cough drops3K/yr
Reviews and returns
What reviews say buyers love and hate about Menthol Candy
We read the reviews and the return reasons for every product selling here.
“NOT WORTH THE PRICE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Menthol Candy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









