Skip to content

Menthol Candy

Fail

Shoppers spend an estimated $35K a year here, so Menthol Candy is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$35K/yr24K searches / yr
90-day growth
-30.8%search demand this quarter
Competition
78%top-5 click share · 10 brands · 70 sellers

Flapen Score

Menthol Candy against its category

The dotted line is the Health & Household average. Past it, Menthol Candy is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menthol Candy market on Amazon at a glance

Shoppers on Amazon United States searched for Menthol Candy 24K times last year and spent an estimated $35K. The top 5 brands take 85% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
12.6%
Market size, estimated
$35Ka year
Top search term
menthol candy7K searches a year

02 · Price

A sale here is worth $11.47.

Listings sell for $11.47 on average, from $5.15 to $22.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $11.47 that is $6K to $9K a year per listing.

Average price
$11.47under the $15 to $100 sweet spot
Price range
$5.15–$22.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #702 within Cough & Cold. It carries 729 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#702in Cough & Cold
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
729per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Menthol Candy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

70

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • Brand 158%
  • Brand 213%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 12%)

Demand

Menthol Candy search demand

Weekly searches over the year. Pick a range.

500300Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Menthol Candy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menthol candy7K/yr
  • eucalyptus candy7K/yr
  • ricola nasal care5K/yr
  • ricola menthol cough drops3K/yr
  • ricola nasal care cough drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Menthol Candy

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Cough Relief”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“NOT WORTH THE PRICE”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Menthol Candy questions

Answered from the same tracked data.