Menthol

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

-29.7%

Conversion, latest week

12.6%

Market size, estimated

$6.6Ma year

Peak month

February2.4× the quietest month

Top search term

vicks vaporub1.7M searches a year

Listings sell for $11.13 on average, from $5.03 to $23.69. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 50,000 to 60,000 of them. At $11.13 that is $557K to $668K a year per listing.

Average price

$11.13under the $15 to $100 sweet spot

Price range

$5.03–$23.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

50,000–60,000

Revenue per listing a year

$557K–$668K

Returns

0.0%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #190 within Cough & Cold. It carries 10,480 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#190in Cough & Cold

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

10,480per listing

Listings tracked

9

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months