Mentadent Toothpaste

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

-33.0%

Conversion, latest week

17.4%

Market size, estimated

$222Ka year

Peak month

February4.5× the quietest month

Top search term

colgate baking soda and peroxide toothpaste37K searches a year

Listings sell for $11.50 on average, from $4.11 to $21.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $11.50 that is $12K to $14K a year per listing.

Average price

$11.50under the $15 to $100 sweet spot

Price range

$4.11–$21.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$12K–$14K

Returns

0.1%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Toothpaste. It carries 16,629 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#222in Toothpaste

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

16,629per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months