Is mentadent toothpaste profitable to sell on Amazon United States?

The niche generates $222K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.0%. Flapen's verdict: Skip it (36/100).

How competitive is the mentadent toothpaste niche?

3 brands and 106 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mentadent toothpaste?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Stain Resistance. The return rate is 0.1%.

When does demand for mentadent toothpaste peak?

Demand peaks in Jan–Feb–Sep–Oct–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the mentadent toothpaste niche?

Listings span $4.11–$21.09; the average listing price is $11.50 (sweet spot $15–$100). The average incumbent carries 16,629 reviews — the moat a new listing must climb.

Mentadent Toothpaste

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.50

avg listing price — sweet spot $15–$100

Market size

Okay$222K

$222K/yr · 111K searches

Price range

Okay$4.11–$21.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,629.44

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Growth

Bad-33.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is mentadent toothpaste profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mentadent toothpaste is a $222K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep–Oct–Dec. Verdict: Skip it — 36/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

mentadent toothpaste market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $173K–$230K; units × avg price
Conversion rate: 17.4%
Avg BSR: #222
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 134 days

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

106

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Colgate92%
Arm & Hammer4%
Crest4%

mentadent toothpaste demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.0% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top mentadent toothpaste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

colgate baking soda and peroxide toothpaste37K/yr -32.0%19.3% conv.
baking soda and peroxide toothpaste9K/yr -22.1%10.4% conv.
baking soda peroxide toothpaste7K/yr +8.8%9.0% conv.
colgate toothpaste baking soda9K/yr -52.0%15.7% conv.
colgate baking soda and peroxide whitening toothpaste7K/yr -15.1%18.3% conv.
colgate baking soda toothpaste8K/yr -39.5%16.1% conv.
colgate peroxide toothpaste7K/yr -31.4%17.7% conv.
colgate hydrogen peroxide toothpaste5K/yr -3.5%10.3% conv.
colgate baking soda4K/yr -18.9%15.7% conv.
toothpaste with baking soda and peroxide3K/yr -15.9%14.7% conv.

All search terms

Top mentadent toothpaste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth Fights Cavities & Removes Stains Brisk Mint 6 Ounce (Pack of 2)

Colgate$4.114.7★36,427 rev

Colgate Colgate baking soda and peroxide whitening toothpaste frosty mint - 6 ounce (twin pack) 12 Fl Oz

Colgate$9.194.8★791 rev

Colgate Baking Soda and Peroxide Whitening Toothpaste - 8 ounce (3 Pack)

Colgate$17.604.6★144 rev

Colgate Baking Soda & Peroxide Whitening with Frosty Mint Stripe Bonus Tube 60% Free 4 oz

Colgate$7.604.4★89 rev

ARM & Hammer Peroxicare Toothpaste for Gum Health Baking Soda Toothpaste Clean Mint 6.0 oz (Pack of 4

Arm & Hammer$12.934.8★21,857 rev

Newest

by launch date

Colgate Optic White Pro Series High Impact White 3 Pack Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine Brilliant Mint Flavor 3.0 OZ

Colgate$21.09760 rev

6mo ago

Baking Soda & Peroxide Whitening Toothpaste Fresh Mint 5.7 oz Pack of 2

Crest$6.102,818 rev

3y ago

ARM & Hammer Peroxicare Toothpaste for Gum Health Baking Soda Toothpaste Clean Mint 6.0 oz (Pack of 4

Arm & Hammer$12.9321,857 rev

4y ago

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste Teeth Whitening Toothpaste Pack Enamel-Safe Formula Helps Remove Tea Coffee and Wine Stains Sparkling White 3 Pack 3.2 oz

Colgate$11.5350,352 rev

6y ago

Colgate Colgate baking soda and peroxide whitening toothpaste frosty mint - 6 ounce (twin pack) 12 Fl Oz

Colgate$9.19791 rev

6y ago

What reviews say buyers love and hate about mentadent toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Brightening31%

“Teeth whitener”

Value For Money14%

“Great buy for the money”

Quality-Overall11%

“Good quality and came on time”

Cleansing7%

“Cleans teeth”

Advertised Vs Actual Product5%

“As advertised”

Tooth Sensitivity4%

“Good for sensitive teeth”

Ease Of Use4%

“Easy to Use”

Breathability4%

“Fresh breath”

Efficiency4%

“its effectiveness”

Texture/Consistency-Overall2%

“The consistency is nice”

What buyers complain about

Functionality-Overall10%

“Didn't work for me”

Value For Money10%

“Too expensive”

Stain Resistance7%

“15 years of stains gone”

Advertised Vs Actual Product6%

“Definitely not as advertised”

Allergies6%

“And then a rash started around my mouth”

Quality-Overall5%

“Just an awful product”

Size-Overall4%

“The tubes are bigger”

Smell4%

“Horrific smell”

Sensitivity-Overall4%

“can cause chemical burns on gums”

Color3%

“not a single change to the color of my smile”

Top return reasons

Advertised Vs Actual Product21%

Value For Money17%

Size-Overall14%

Leak-Proof7%

Smell7%

Product Condition5%

Functionality-Overall5%

Ingredients-Overall3%

Defective Material/Parts3%

Color2%

Common mentadent toothpaste questions

Is mentadent toothpaste profitable to sell on Amazon United States?: The niche generates $222K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.0%. Flapen's verdict: Skip it (36/100).
How competitive is the mentadent toothpaste niche?: 3 brands and 106 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mentadent toothpaste?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Stain Resistance. The return rate is 0.1%.
When does demand for mentadent toothpaste peak?: Demand peaks in Jan–Feb–Sep–Oct–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the mentadent toothpaste niche?: Listings span $4.11–$21.09; the average listing price is $11.50 (sweet spot $15–$100). The average incumbent carries 16,629 reviews — the moat a new listing must climb.