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Menstruation Crustacean

Fail

The top 5 brands take 100% of clicks, so Menstruation Crustacean is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$202K/yr203K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
97%top-5 click share · 4 brands · 10 sellers

Flapen Score

Menstruation Crustacean against its category

The dotted line is the Health & Household average. Past it, Menstruation Crustacean is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menstruation Crustacean market on Amazon at a glance

Shoppers on Amazon United States searched for Menstruation Crustacean 203K times last year and spent an estimated $202K. All 4 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
4.6%
Market size, estimated
$202Ka year
Peak month
December3.7× the quietest month
Top search term
menstruation crustacean128K searches a year

02 · Price

A sale here is worth $21.44.

Listings sell for $21.44 on average, from $16.18 to $27.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At $21.44 that is $27K to $32K a year per listing.

Average price
$21.44inside the $15 to $100 sweet spot
Price range
$16.18–$27.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
$27K–$32K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #59 within Hot & Cold Therapies. It carries 3,790 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#59in Hot & Cold Therapies
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,790per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Menstruation Crustacean products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 231%
  • Brand 34%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Menstruation Crustacean search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Menstruation Crustacean search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menstruation crustacean128K/yr
  • lobster heating pad13K/yr
  • menstruation crustacean heating pad13K/yr
  • microwaveable heating pad for period cramps10K/yr
  • crustacean menstruation station4K/yr
  • crustacean4K/yr
  • crustation2K/yr
  • microwaveable heating pad for cramps2K/yr
  • menstruation crustacion24K/yr
  • menstruation crustration heating pad2K/yr

Reviews and returns

What reviews say buyers love and hate about Menstruation Crustacean

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
23%of negative reviews mention “Smell”
1.5%of orders come back
“after about a year or two it started smelling a little burnt”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Menstruation Crustacean questions

Answered from the same tracked data.