Menstrual Pads for Swimming

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +207.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

116K

Growth, 90 days vs prior 90

+207.6%

Conversion, latest week

2.4%

Market size, estimated

$54Ka year

Peak month

July6.4× the quietest month

Top search term

waterproof menstrual pads swimming10K searches a year

Listings sell for $19.41 on average, from $8.54 to $34.08. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.41 that is $0 to $2K a year per listing.

Average price

$19.41inside the $15 to $100 sweet spot

Price range

$8.54–$34.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,194 within Feminine Care. It carries 868 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

11.2%

Average rank

#1,194in Feminine Care

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

868per listing

Listings tracked

38

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months