Menstrual Cups

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+13.5%

Conversion, latest week

5.4%

Market size, estimated

$2.5Ma year

Peak month

July2.0× the quietest month

Top search term

menstrual cups629K searches a year

Listings sell for $24.82 on average, from $9.83 to $39.41. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $24.82 that is $74K to $99K a year per listing.

Average price

$24.82inside the $15 to $100 sweet spot

Price range

$9.83–$39.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$74K–$99K

Returns

0.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #48 within Feminine Care. It carries 10,059 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#48in Feminine Care

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

10,059per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months