Mens Wipes

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $473K a year.

Searches, last 12 months

246K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

13.3%

Market size, estimated

$473Ka year

Peak month

December1.5× the quietest month

Top search term

wipes for men51K searches a year

Listings sell for $14.53 on average, from $4.57 to $40.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $14.53 that is $18K to $22K a year per listing.

Average price

$14.53under the $15 to $100 sweet spot

Price range

$4.57–$40.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$18K–$22K

Returns

0.1%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Tissues, Toilet Paper & Sprays. It carries 113,573 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#84in Tissues, Toilet Paper & Sprays

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

113,573per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months