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Mens Vitamins 50 Plus

Maybe

An estimated 0.0% of orders come back. But the average product has 10,017 reviews to catch up to, so Mens Vitamins 50 Plus is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$104K/yr33K searches / yr
90-day growth
+103.6%search demand this quarter
Competition
53%top-5 click share · 12 brands · 652 sellers

Flapen Score

Mens Vitamins 50 Plus against its category

The dotted line is the Health & Household average. Past it, Mens Vitamins 50 Plus is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Vitamins 50 Plus market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Vitamins 50 Plus 33K times last year and spent an estimated $104K. The top 5 brands take 84% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +103.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+103.6%
Conversion, latest week
13.8%
Market size, estimated
$104Ka year
Top search term
mens vitamins 50 plus29K searches a year

02 · Price

A sale here is worth $22.42.

Listings sell for $22.42 on average, from $8.87 to $57.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.42 that is $2K to $6K a year per listing.

Average price
$22.42inside the $15 to $100 sweet spot
Price range
$8.87–$57.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #193 within Multivitamins. It carries 10,017 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#193in Multivitamins
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
10,017per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Mens Vitamins 50 Plus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

652

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

12%

  • Brand 136%
  • Brand 214%
  • Brand 313%
  • Brand 413%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (6 brands, 12%)

Demand

Mens Vitamins 50 Plus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 3.3× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Mens Vitamins 50 Plus

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Vitamin”
13%of negative reviews mention “Vitamin”
<0.1%of orders come back, a rate Amazon rounds to zero
“Worst vitamins on Amazon”
A buyer, on “Vitamin”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mens Vitamins 50 Plus questions

Answered from the same tracked data.