Mens Readers 1.25

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

-20.4%

Conversion, latest week

3.0%

Market size, estimated

$58Ka year

Peak month

February1.4× the quietest month

Top search term

mens readers 1.2513K searches a year

Listings sell for $16.08 on average, from $7.96 to $30.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.08 that is $0 to $2K a year per listing.

Average price

$16.08inside the $15 to $100 sweet spot

Price range

$7.96–$30.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #154 within Vision. It carries 1,254 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

99%

Out of stock, average day

3.3%

Average rank

#154in Vision

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

1,254per listing

Listings tracked

83

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

59 months