Mens Essential Oils

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

175K

Growth, 90 days vs prior 90

-28.9%

Conversion, latest week

4.1%

Market size, estimated

$90Ka year

Peak month

April1.9× the quietest month

Top search term

mens essential oils35K searches a year

Listings sell for $12.62 on average, from $6.02 to $21.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.62 that is $3K to $6K a year per listing.

Average price

$12.62under the $15 to $100 sweet spot

Price range

$6.02–$21.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #49 within Aromatherapy. It carries 2,230 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#49in Aromatherapy

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

2,230per listing

Listings tracked

27

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months