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Mens Diapers Xlarge

Fail

The top 5 brands take 97% of clicks, so Mens Diapers Xlarge is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$81K/yr24K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
65%top-5 click share · 7 brands · 89 sellers

Flapen Score

Mens Diapers Xlarge against its category

The dotted line is the Health & Household average. Past it, Mens Diapers Xlarge is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Diapers Xlarge market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Diapers Xlarge 24K times last year and spent an estimated $81K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Aug–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
9.5%
Market size, estimated
$81Ka year
Peak month
September5.8× the quietest month
Top search term
mens diapers xlarge14K searches a year

02 · Price

A sale here is worth $35.44.

Listings sell for $35.44 on average, from $10.86 to $54.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $35.44 that is $4K to $9K a year per listing.

Average price
$35.44inside the $15 to $100 sweet spot
Price range
$10.86–$54.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Incontinence & Ostomy. It carries 10,877 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#58in Incontinence & Ostomy
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
10,877per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Mens Diapers Xlarge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

89

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

1%

  • Brand 154%
  • Brand 219%
  • Brand 312%
  • Brand 49%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Mens Diapers Xlarge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Mens Diapers Xlarge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens diapers xlarge14K/yr
  • adult diapers for men xl6K/yr
  • mens disposable underwear xl5K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Diapers Xlarge

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Too big”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Mens Diapers Xlarge questions

Answered from the same tracked data.