Mens Diapers

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

633K

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

9.5%

Market size, estimated

$2.0Ma year

Peak month

January2.2× the quietest month

Top search term

mens diapers171K searches a year

Listings sell for $32.78 on average, from $10.86 to $61.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $32.78 that is $49K to $66K a year per listing.

Average price

$32.78inside the $15 to $100 sweet spot

Price range

$10.86–$61.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$49K–$66K

Returns

0.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Incontinence & Ostomy. It carries 10,327 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#71in Incontinence & Ostomy

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

10,327per listing

Listings tracked

36

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

58 months