Skip to content

Mens Daily Multivitamins

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Mens Daily Multivitamins is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$7.0M/yr1.7M searches / yr
90-day growth
-5.2%search demand this quarter
Competition
83%top-5 click share · 7 brands · 72 sellers

Flapen Score

Mens Daily Multivitamins against its category

The dotted line is the Health & Household average. Past it, Mens Daily Multivitamins is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Daily Multivitamins market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Daily Multivitamins 1.7M times last year and spent an estimated $7.0M. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 19.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.0M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
19.1%
Market size, estimated
$7.0Ma year
Peak month
October1.9× the quietest month
Top search term
centrum silver men 50 plus731K searches a year

02 · Price

A sale here is worth $21.22.

Listings sell for $21.22 on average, from $9.62 to $44.66. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $21.22 that is $424K to $531K a year per listing.

Average price
$21.22inside the $15 to $100 sweet spot
Price range
$9.62–$44.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
20,000–25,000
Revenue per listing a year
$424K–$531K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Multivitamins. It carries 17,327 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#126in Multivitamins
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
17,327per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Mens Daily Multivitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

72

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Brand 181%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mens Daily Multivitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Mens Daily Multivitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • centrum silver men 50 plus731K/yr
  • multivitamin for men over 50189K/yr
  • mens multivitamins 50 plus139K/yr
  • vitamins for men over 60 plus47K/yr
  • multi vitamins for men over 5078K/yr
  • mens multivitamins 40 plus45K/yr
  • centrum men 50 plus56K/yr
  • mens multi vitamins over 6064K/yr
  • centrum silver men39K/yr
  • mens multivitamin 50 plus29K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Daily Multivitamins

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Vitamin”
14%of negative reviews mention “Vitamin”
<0.1%of orders come back, a rate Amazon rounds to zero
“not realizing that it was the effect of this vitamin”
A buyer, on “Vitamin”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mens Daily Multivitamins questions

Answered from the same tracked data.