Mens Body Care
Skip itA deep review moat (10,689 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$4.29–$30.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.22avg listing price — sweet spot $15–$100
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$95K$95K/yr · 135K searches
Review moat
Bad10,689.45avg incumbent reviews — the moat a new listing must climb
Is mens body care profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mens body care is a $95K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
mens body care market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $122K–$153K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 1.0%
- Avg brand age
- 59 months
- Avg seller age
- 133 days
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
339
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
14%
- Secret52%
- Summer's Eve9%
- Dove7%
- Naturium6%
- Lume6%
- Degree6%
- Open — no brand owns it (6 brands, 14%)
mens body care demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.5% search growth over the last 90 days.Peak months: Apr, Sep, Oct, Nov · busiest ÷ quietest = 6.5×
Top mens body care search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- secret body wash26K/yr
- body odor body wash14K/yr
- deodorizing body wash12K/yr
- deodorant body wash12K/yr
- secret whole body wash12K/yr
- odor control body wash10K/yr
- odor control body wash for women7K/yr
- summers eve active12K/yr
- odor body wash5K/yr
- deodorant body wash for women5K/yr
Top mens body care products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Peach & Vanilla Blossom Scent 8.0 oz
Secret$7.824.5★2,358 rev
Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Light & Fresh 8.0 oz
Secret$8.294.5★2,358 rev
Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Lilac & Waterlily Scent 8.0 Fl Oz
Secret$8.314.5★2,358 rev
Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz
Naturium$16.004.6★745 rev
DR. LIFT Antibacterial Body Wash Refreshing Scent Hydrating Shower or Bath Cleanser With Citric Acid Spirulina and Lemon Clean Moisturizing Formula Vegan Paraben and Phthalate Free 8 Fl Oz
DR. LIFT$13.124.6★3,797 rev
Newest
by launch date
Chemist at Play Odour Control Body Wash| Controls Body Odour| Long Lasting Freshness | Regulates sweat & sebum| 7.9 Fl oz
Chemist at Play$9.9015,551 rev
Dove Glycolic Serum Body Wash for Women 14.2 oz | 2% glycolic acid body wash that helps control odor smooth skin texture and support freshness during hormonal changes
Dove$17.50494 rev
Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz
Degree$4.29601 rev
Degree All Day Fresh Body Wash Fresh Citrus Deep Cleansing 20 oz
Degree$4.70781 rev
wigarjur Persimmon Body Wash for Strong Body Odor Nonenal Eliminator Purifying & Deodorizing with Natural Persimmon & Green Tea Extracts
wigarjur$10.17250 rev
Trending
90-day click momentumChemist at Play Odour Control Body Wash| Controls Body Odour| Long Lasting Freshness | Regulates sweat & sebum| 7.9 Fl oz
Chemist at Play$9.904.3★
Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz
Degree$4.294.4★
Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz
Naturium$16.004.6★
Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Lilac & Waterlily Scent 8.0 Fl Oz
Secret$8.314.5★
Mando Odor Shield Body Wash - 24 Hour Control - Removes Odor Better than Soap - SLS and Paraben Free Skin Safe - 8.5 Ounce (Pro Sport)
Mando$18.604.4★
Common mens body care questions
- Is mens body care profitable to sell on Amazon United States?
- The niche generates $95K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the mens body care niche?
- 12 brands and 339 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 80% of demand.
- When does demand for mens body care peak?
- Demand peaks in Apr–Sep–Oct–Nov; the busiest month runs 6.5× the quietest.
- What does it cost to enter the mens body care niche?
- Listings span $4.29–$30.09; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 10,689 reviews — the moat a new listing must climb.