Mens Body Care

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+16.5%

Conversion, latest week

5.7%

Market size, estimated

$95Ka year

Peak month

October6.5× the quietest month

Top search term

secret body wash26K searches a year

Listings sell for $12.22 on average, from $4.29 to $30.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.22 that is $3K to $6K a year per listing.

Average price

$12.22under the $15 to $100 sweet spot

Price range

$4.29–$30.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #112 within Feminine Care. It carries 10,689 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#112in Feminine Care

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

10,689per listing

Listings tracked

20

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months