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Men Gift Set

Pass

Men Gift Set scores 67 out of 100, a Pass. Shoppers spend an estimated $674K a year here, search demand grew +39.2% this quarter, and an estimated 1.3% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 14,768 Health & Household niches · +18 vs the category median of 49
Market size
$674K/yr2.2M searches / yr
90-day growth
+39.2%search demand this quarter
Competition
18%top-5 click share · 91 brands · 173 sellers

Flapen Score

Men Gift Set against its category

The dotted line is the Health & Household average. Past it, Men Gift Set is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Men Gift Set market on Amazon at a glance

Shoppers on Amazon United States searched for Men Gift Set 2.2M times last year and spent an estimated $674K. The top 5 brands take 23% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $674K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+39.2%
Conversion, latest week
1.2%
Market size, estimated
$674Ka year
Peak month
December15.0× the quietest month
Top search term
fathers day basket47K searches a year

02 · Price

A sale here is worth $24.67.

Listings sell for $24.67 on average, from $5.72 to $81.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $24.67 that is $2K to $6K a year per listing.

Average price
$24.67inside the $15 to $100 sweet spot
Price range
$5.72–$81.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,369 within Gift Boxes. It carries 3,198 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#1,369in Gift Boxes
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,198per listing
Listings tracked
116

04 · Newcomers

22 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
22Amazon's first-year sales bar
Average brand age
35 months

Products

Top Men Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

91 falling

Sellers

173

Top-5 brand share

23%

Top 20: 53%

Top-5 click share

18%

Top 20: 44%

Open market

74%

  • Brand 16%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Men Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 15.0×

Search terms

Top Men Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fathers day basket47K/yr
  • mens gift set492K/yr
  • men gift set323K/yr
  • gift sets for men439K/yr
  • fathers day gift box36K/yr
  • gift box for men147K/yr
  • fathers day gift set34K/yr
  • caja de regalo para hombre121K/yr
  • gift set for men183K/yr
  • fathers day snacks19K/yr

Reviews and returns

What reviews say buyers love and hate about Men Gift Set

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Gifting Purpose”
16%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Extremely small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Men Gift Set questions

Answered from the same tracked data.