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Memory Foam Contour Pillow

Fail

The top 5 brands take 96% of clicks, so Memory Foam Contour Pillow is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$871K/yr276K searches / yr
90-day growth
+17.6%search demand this quarter
Competition
80%top-5 click share · 7 brands · 39 sellers

Flapen Score

Memory Foam Contour Pillow against its category

The dotted line is the Health & Household average. Past it, Memory Foam Contour Pillow is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memory Foam Contour Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Memory Foam Contour Pillow 276K times last year and spent an estimated $871K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $871K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
+17.6%
Conversion, latest week
4.4%
Market size, estimated
$871Ka year
Peak month
May1.9× the quietest month
Top search term
tempur-pedic tempur-neck pillow34K searches a year

02 · Price

A sale here is worth $71.63.

Listings sell for $71.63 on average, from $26.30 to $153.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $71.63 that is $72K to $90K a year per listing.

Average price
$71.63inside the $15 to $100 sweet spot
Price range
$26.30–$153.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$72K–$90K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Bedroom Aids & Accessories. It carries 10,592 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Bedroom Aids & Accessories
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
10,592per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Memory Foam Contour Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

39

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Brand 165%
  • Brand 215%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Memory Foam Contour Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Memory Foam Contour Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tempur-pedic tempur-neck pillow34K/yr
  • tempurpedic neck pillow69K/yr
  • tempur neck pillow32K/yr
  • tempur pedic tempur neck pillow18K/yr
  • tempur-neck pillow11K/yr
  • tempur-pedic neck pillow11K/yr
  • tempur pedic neck pillow16K/yr
  • tempurpedic neck relief pillow6K/yr
  • royal therapy memory foam pillow11K/yr
  • uttu cervical pillow8K/yr

Reviews and returns

What reviews say buyers love and hate about Memory Foam Contour Pillow

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Comfort-Overall”
6.4%of orders come back
“Not as comfortable as I hoped”
A buyer, on “Comfort-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Memory Foam Contour Pillow questions

Answered from the same tracked data.