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Memo Defender

Fail

Demand is soft, at -59.0% this quarter, so Memo Defender is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$10K/yr4K searches / yr
90-day growth
-59.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 2 sellers

Flapen Score

Memo Defender against its category

The dotted line is the Health & Household average. Past it, Memo Defender is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memo Defender market on Amazon at a glance

Shoppers on Amazon United States searched for Memo Defender 4K times last year and spent an estimated $10K. All 2 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -59.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-59.0%
Conversion, latest week
7.7%
Market size, estimated
$10Ka year
Peak month
June41.8× the quietest month
Top search term
memo defender2K searches a year

02 · Price

A sale here is worth $36.45.

Listings sell for $36.45 on average, from $21.79 to $50.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $36.45 that is $0 to $4K a year per listing.

Average price
$36.45inside the $15 to $100 sweet spot
Price range
$21.79–$50.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14,393 within Weight Loss. It carries 12 reviews at 3.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
0%
Out of stock, average day
0.0%
Average rank
#14,393in Weight Loss
Average rating
3.35 starsAmazon United States average 4.42 stars
Average reviews
12per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Memo Defender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 228%

Demand

Memo Defender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 41.8×

FAQ

Common Memo Defender questions

Answered from the same tracked data.