Members Mark Paper Towels
Skip itA deep review moat (46,059 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$32.73avg listing price — sweet spot $15–$100
Price range
Great$6.89–$75.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$123K$123K/yr · 48K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Review moat
Bad46,059.13avg incumbent reviews — the moat a new listing must climb
Is members mark paper towels profitable on Amazon?
According to Flapen's Amazon United States niche tracking, members mark paper towels is a $123K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
members mark paper towels market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $82K–$98K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #260
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 63%
- Out of stock
- 16.4%
- Avg brand age
- 70 months
- Avg seller age
- 144 days
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
142
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
2%
- MEMBER´S MARK66%
- Bounty9%
- Amazon Basics8%
- SPARKLE8%
- Brawny4%
- Generic3%
- Open — no brand owns it (1 brand, 2%)
members mark paper towels demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Mar, Oct · busiest ÷ quietest = 4.3×
Top members mark paper towels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- members mark paper towels35K/yr
- paper towels members mark5K/yr
- sams club paper towels3K/yr
- member mark paper towels3K/yr
- sam club paper towels3K/yr
Top members mark paper towels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Members Mark Premium Paper Towel Huge Rolls (15 Rolls 101 Sheets)
MEMBER´S MARK$38.474.3★13 rev
Members Mark Super Premium Paper Towels (15 rolls 150 sheets/roll) (2 Pack)
MEMBER´S MARK$57.944.4★74 rev
Amazon Basics 2-Ply Flex-Sheets Paper Towels 12 Basics Rolls = 40 Regular Rolls Everyday Value with 150 Sheets per Roll Packaging May Vary
Amazon Basics$21.214.1★72,217 rev
2 Pack Super Premium Paper Towels (15 rolls 150 sheets per roll)
MEMBER´S MARK$71.144.6★102 rev
Sparkle Pick-A-Size Paper Towels 24 Double Rolls (2 640 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
SPARKLE$30.034.7★53,392 rev
Newest
by launch date
Brawny Tear-A-Square 3-Ply Paper Towels 12 Double Rolls = 24 Regular Rolls Strong Absorbent and Durable with 3 Sheet Sizes
Brawny$19.8918,158 rev
Scott Paper Towels Choose-A-Sheet 6 Double Rolls = 12 Regular Rolls (108 Sheets Per Roll)
Scott$6.8944,324 rev
Bounty Quick-Size Paper Towels White 8 Family Triple Rolls = 27 Regular Rolls
Bounty$29.52234,395 rev
Bounty Select-A-Size Paper Towels White 8 Triple Rolls = 24 Regular Roll
Bounty$22.4120,287 rev
Super Premium Towels 2-Ply Mega Roll Pack of 6
Generic$19.928 rev
Trending
90-day click momentumBrawny Tear-A-Square 3-Ply Paper Towels 12 Double Rolls = 24 Regular Rolls Strong Absorbent and Durable with 3 Sheet Sizes
Brawny$19.894.8★
Bounty Quick-Size Paper Towels White 8 Family Triple Rolls = 27 Regular Rolls
Bounty$29.524.8★
Members Mark Premium Paper Towel Huge Rolls (15 Rolls 101 Sheets)
MEMBER´S MARK$38.474.3★
2 Pack Super Premium 2-Ply Paper Towels (15 Rolls 146 Sheets per Roll)
MEMBER´S MARK$75.514.3★
Sparkle Pick-A-Size Paper Towels 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
SPARKLE$7.544.7★
What reviews say buyers love and hate about members mark paper towels
What buyers praise and complain about, mined from review topics.What buyers love
“fair price”
“The quality is consistent”
“Highly Absorbent”
“Easy to clean”
“Accurate description”
“It doesnt break easily”
“they stay strong”
“they fit my holder perfectly”
“Good thickness”
“They are soft and very absorbent”
What buyers complain about
“Not thick”
“Cheap Quality”
“Bad absorbency”
“NOT WORTH IT”
“NOT PICK A SIZE”
“doesnt clean well”
“Not Soft”
“Very weak”
“To thin”
“Smells Bad”
Top return reasons
Common members mark paper towels questions
- Is members mark paper towels profitable to sell on Amazon United States?
- The niche generates $123K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the members mark paper towels niche?
- 7 brands and 142 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in members mark paper towels?
- Top complaints mined from reviews: Thickness, Quality-Overall, Absorbency. The return rate is 0.1%.
- When does demand for members mark paper towels peak?
- Demand peaks in Mar–Oct; the busiest month runs 4.3× the quietest.
- What does it cost to enter the members mark paper towels niche?
- Listings span $6.89–$75.51; the average listing price is $32.73 (sweet spot $15–$100). The average incumbent carries 46,059 reviews — the moat a new listing must climb.