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Members Mark Paper Towels

Fail

The average product has 46,059 reviews to catch up to, so Members Mark Paper Towels is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$123K/yr48K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
68%top-5 click share · 7 brands · 142 sellers

Flapen Score

Members Mark Paper Towels against its category

The dotted line is the Health & Household average. Past it, Members Mark Paper Towels is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Members Mark Paper Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Members Mark Paper Towels 48K times last year and spent an estimated $123K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
7.8%
Market size, estimated
$123Ka year
Peak month
March4.3× the quietest month
Top search term
members mark paper towels35K searches a year

02 · Price

A sale here is worth $32.73.

Listings sell for $32.73 on average, from $6.89 to $75.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $32.73 that is $3K to $8K a year per listing.

Average price
$32.73inside the $15 to $100 sweet spot
Price range
$6.89–$75.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #260 within Paper Towels. It carries 46,059 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
50%
Out of stock, average day
16.4%
Average rank
#260in Paper Towels
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
46,059per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Members Mark Paper Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

142

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • Brand 166%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Members Mark Paper Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 4.3×

Search terms

Top Members Mark Paper Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • members mark paper towels35K/yr
  • paper towels members mark5K/yr
  • sams club paper towels3K/yr
  • member mark paper towels3K/yr
  • sam club paper towels3K/yr

Reviews and returns

What reviews say buyers love and hate about Members Mark Paper Towels

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
23%of negative reviews mention “Thickness”
0.1%of orders come back
“Not thick”
A buyer, on “Thickness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Members Mark Paper Towels questions

Answered from the same tracked data.