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Melatonin with Magnesium

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 58% of clicks, so Melatonin with Magnesium is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$426K/yr255K searches / yr
90-day growth
+22.9%search demand this quarter
Competition
58%top-5 click share · 15 brands · 524 sellers

Flapen Score

Melatonin with Magnesium against its category

The dotted line is the Health & Household average. Past it, Melatonin with Magnesium is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin with Magnesium market on Amazon at a glance

Shoppers on Amazon United States searched for Melatonin with Magnesium 255K times last year and spent an estimated $426K. The top 5 brands take 72% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $426K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
+22.9%
Conversion, latest week
9.3%
Market size, estimated
$426Ka year
Peak month
October1.6× the quietest month
Top search term
calm sleep gummies36K searches a year

02 · Price

A sale here is worth $17.96.

Listings sell for $17.96 on average, from $9.72 to $38.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $17.96 that is $18K to $22K a year per listing.

Average price
$17.96inside the $15 to $100 sweet spot
Price range
$9.72–$38.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$22K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #381 within Sleep Supplements. It carries 2,038 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
4.1%
Average rank
#381in Sleep Supplements
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,038per listing
Listings tracked
24

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Melatonin with Magnesium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

524

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

22%

  • Brand 122%
  • Brand 218%
  • Brand 315%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Melatonin with Magnesium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Melatonin with Magnesium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calm sleep gummies36K/yr
  • melatonin with magnesium25K/yr
  • melatonin magnesium24K/yr
  • melatonin and magnesium gummies18K/yr
  • medchoice melatonin magnesium l theanine13K/yr
  • melatonin magnesium gummies18K/yr
  • melatonin and magnesium19K/yr
  • magnesium melatonin16K/yr
  • sleep and recover gummies8K/yr
  • nature made sleep and recover13K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin with Magnesium

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Sleep Quality”
27%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“No sleep”
A buyer, on “Sleep Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Melatonin with Magnesium questions

Answered from the same tracked data.