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Melatonin Spray

Fail

The top 5 brands take 100% of clicks, so Melatonin Spray is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$532K/yr458K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
96%top-5 click share · 3 brands · 45 sellers

Flapen Score

Melatonin Spray against its category

The dotted line is the Health & Household average. Past it, Melatonin Spray is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Melatonin Spray 458K times last year and spent an estimated $532K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $532K a year.

Searches, last 12 months
458K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
6.8%
Market size, estimated
$532Ka year
Peak month
October2.2× the quietest month
Top search term
dr teals sleep spray88K searches a year

02 · Price

A sale here is worth $17.04.

Listings sell for $17.04 on average, from $9.42 to $35.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $17.04 that is $51K to $68K a year per listing.

Average price
$17.04inside the $15 to $100 sweet spot
Price range
$9.42–$35.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$51K–$68K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Aromatherapy. It carries 2,641 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#200in Aromatherapy
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,641per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Melatonin Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 27%
  • Brand 36%

Demand

Melatonin Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Melatonin Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr teals sleep spray88K/yr
  • melatonin spray86K/yr
  • dr teals spray56K/yr
  • melatonin spray for sleep50K/yr
  • dr teals sleep spray with melatonin & essential oils56K/yr
  • dr teal sleep spray27K/yr
  • dr teal melatonin spray18K/yr
  • dr teal lavender sleep spray9K/yr
  • melatonin spray for adults9K/yr
  • dr teal spray7K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin Spray

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.5%of orders come back
“it smells awful”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Melatonin Spray questions

Answered from the same tracked data.