Melatonin Gummies Kids
Worth a lookShows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible$4.1M$4.1M/yr · 2.3M searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.47avg listing price — sweet spot $15–$100
Price range
Okay$5.38–$19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,029.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Is melatonin gummies kids profitable on Amazon?
According to Flapen's Amazon United States niche tracking, melatonin gummies kids is a $4.1M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
melatonin gummies kids market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 400K–500K
- avg 12,500–15,000/product
- Revenue / yr
- $4.2M–$5.2M
- units × avg price
- Conversion rate
- 16.9%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.8%
- Avg brand age
- 52 months
- Avg seller age
- 142 days
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
78
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
9%
- Zarbee's32%
- Natrol26%
- Amazon Basics17%
- OLLY10%
- Piping Rock4%
- Carlyle3%
- Open — no brand owns it (4 brands, 9%)
melatonin gummies kids demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top melatonin gummies kids search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kids melatonin457K/yr
- melatonin kids447K/yr
- melatonin gummies kids388K/yr
- kids melatonin gummy282K/yr
- zarbees melatonin kids164K/yr
- melatonin for kids108K/yr
- childrens melatonin66K/yr
- melatonina para nios63K/yr
- toddler melatonin39K/yr
- melatonin gummies for kids37K/yr
Top melatonin gummies kids products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
Amazon Basics$7.954.8★734 rev
Zarbees Kids Sleep Melatonin 1 Mg Gummies Natural Strawberry Flavor and Other Natural Flavors Real Honey Safe Effective Drug Free Works with Childs Sleep Cycle 60 Count Bottle
Zarbee's$13.884.8★2,155 rev
Natrol Kids Melatonin 1mg for Restful Sleep 90 Raspberry-Flavored Gummies
Natrol$10.194.8★26,225 rev
Zarbees Kids Sleep Melatonin Kids Chewable Supplement 1 Mg Safe and Effective Works with Childs Sleep Cycle 50 Count Bottle
Zarbee's$8.854.8★25,961 rev
Zarbees Kids Melatonin Sleep Supplement Liquid 1mg Melatonin 1 fl oz
Zarbee's$7.254.7★19,177 rev
Newest
by launch dateAmazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
Amazon Basics$7.95734 rev
Zarbees Kids Sleep Melatonin 1 Mg Gummies Natural Strawberry Flavor and Other Natural Flavors Real Honey Safe Effective Drug Free Works with Childs Sleep Cycle 60 Count Bottle
Zarbee's$13.882,155 rev
Hylands Kids Sleep Calm & Immunity with Melatonin Sugar-Free Sleep Aid Liquid with Magnesium Vitamin D Zinc & Elderberry Promotes Sleep & Supports Immune Health Ages 2+ Grape Flavor 4 Fl. Oz.
Hyland's$6.93876 rev
Lil Critters PJ Masks Power Heroes Kids Melatonin Gummy | 1mg | 60 Gummies
Lil Critters$7.331,407 rev
Zarbees Kids Melatonin Gummies with 1mg Melatonin Kids Sleep Gummy Promotes Peaceful Sleep Drug-Free Non-Habit-Forming Natural Strawberry 90 ct
Zarbee's$19.452,155 rev
Trending
90-day click momentum
Piping Rock Kids Melatonin Gummies | 1mg | 90 Count | Supplement for Children | Mixed Berry Flavor | Vegan Non-GMO Gluten Free
Piping Rock$5.454.7★
Zarbees Kids Melatonin Gummies with 1mg Melatonin Kids Sleep Gummy Promotes Peaceful Sleep Drug-Free Non-Habit-Forming Natural Strawberry 90 ct
Zarbee's$19.454.8★
Amazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
Amazon Basics$7.954.8★
Zarbees Naturals Childrens Sleep Chewable Tablet with Melatonin Natural Grape Flavor 30 Chewable Tablets
Zarbee's$5.384.8★
OLLY Kids Sleep Gummies for Ages 4+ 0.5 mg Melatonin per Gummy (1mg per Serving) Sleep Support with L-Theanine Occasional Sleep Support Non-Habit Forming Raspberry Flavor Gluten Free 70 Count
OLLY$14.064.7★
What reviews say buyers love and hate about melatonin gummies kids
What buyers praise and complain about, mined from review topics.What buyers love
“Helps me sleep”
“This gummy has the perfect mellow as well as taste”
“Works well”
“good Zarbees product”
“Great value”
“The grape flavor is pleasant”
“perfect dose”
“These are chewable”
“Easy to use”
“As advertised”
What buyers complain about
“cannot sleep well”
“the raspberry tastes super artificial”
“Did not work”
“The dropper is very hard to get the dosage correct”
“The batch I recently got is dull, flavorless and covered in a white dust that seems inedible”
“Makes child groggy”
“the raspberry tastes super artificial”
“Arrived hard as a rock”
“Hard to open the bottle”
“caused some behavioural problems which were really apparent in my nephew as well after using it”
Top return reasons
Common melatonin gummies kids questions
- Is melatonin gummies kids profitable to sell on Amazon United States?
- The niche generates $4.1M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the melatonin gummies kids niche?
- 10 brands and 78 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in melatonin gummies kids?
- Top complaints mined from reviews: Sleep Quality, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
- When does demand for melatonin gummies kids peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the melatonin gummies kids niche?
- Listings span $5.38–$19.45; the average listing price is $10.47 (sweet spot $15–$100). The average incumbent carries 8,029 reviews — the moat a new listing must climb.