Is melatonin gummies 5mg profitable to sell on Amazon United States?

The niche generates $329K/yr across 8 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Skip it (39/100).

How competitive is the melatonin gummies 5mg niche?

6 brands and 591 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in melatonin gummies 5mg?

Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Dosage. The return rate is 0.0%.

When does demand for melatonin gummies 5mg peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the melatonin gummies 5mg niche?

Listings span $7.02–$15.49; the average listing price is $10.36 (sweet spot $15–$100). The average incumbent carries 13,119 reviews — the moat a new listing must climb.

Melatonin Gummies 5mg

Skip it

Prices mostly outside the sweet spot ($7.02–$15.49) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$329K

$329K/yr · 178K searches

Avg price

Okay$10.36

avg listing price — sweet spot $15–$100

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,119

avg incumbent reviews — the moat a new listing must climb

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad$7.02–$15.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is melatonin gummies 5mg profitable on Amazon?

According to Flapen's Amazon United States niche tracking, melatonin gummies 5mg is a $329K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

melatonin gummies 5mg market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 5,000–6,000/product
Revenue / yr: $311K–$414K; units × avg price
Conversion rate: 17.8%
Avg BSR: #174
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 161 days

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

591

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Amazon Basics52%
Natrol31%
Nature Made7%
OLLY4%
Amazon Elements3%
21st Century3%

melatonin gummies 5mg demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top melatonin gummies 5mg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

melatonin gummies 5mg62K/yr +4.3%13.3% conv.
melatonin 5mg gummies40K/yr +7.3%15.2% conv.
5 mg melatonin gummies18K/yr -40.7%15.1% conv.
5mg melatonin gummy15K/yr -23.5%15.8% conv.
melatonin gummies 5 mg6K/yr +83.7%15.8% conv.
melatonin 5 mg gummies7K/yr +22.3%15.3% conv.
amazon melatonin gummies6K/yr +9.9%14.7% conv.
amazon basics melatonin5K/yr +30.9%10.2% conv.
melatonin amazon basics5K/yr +11.2%9.3% conv.
gummy melatonin 5mg4K/yr +22.7%19.0% conv.

All search terms

Top melatonin gummies 5mg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)

Amazon Basics$8.654.6★40,010 rev

Natrol Melatonin 5 mg Gummies Sleep Support for Adults 90 Count

Natrol$9.984.7★17,585 rev

Nature Made Melatonin 5mg Adult Melatonin Gummies 70 Gummies

Nature Made$12.804.7★2,125 rev

Natrol Melatonin 5 mg Gummies Sleep Support for Adults 60 Count

Natrol$7.634.7★17,585 rev

Natrol Melatonin 5 mg Gummies Sleep Support for Adults 140 Count

Natrol$15.494.7★17,585 rev

Newest

by launch date

Natrol Melatonin 5 mg Gummies Sleep Support for Adults 140 Count

Natrol$15.4917,585 rev

3y ago

Nature Made Melatonin 5mg Adult Melatonin Gummies 70 Gummies

Nature Made$12.802,125 rev

3y ago

Amazon Elements Melatonin Gummies Strawberry Sleep Support 10mg 60 Count (Previously Revly)

Amazon Elements$7.021,777 rev

4y ago

Natrol Melatonin 5 mg Gummies Sleep Support for Adults 60 Count

Natrol$7.6317,585 rev

6y ago

Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)

Amazon Basics$8.6540,010 rev

8y ago

What reviews say buyers love and hate about melatonin gummies 5mg

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality29%

“help with sleep”

Taste-Overall18%

“Doesnt taste bad”

Quality-Overall7%

“Quality product always consistent”

Value For Money6%

“Good value for money”

Advertised Vs Actual Product5%

“AS ADVERTISED”

Flavor5%

“Good flavor”

Efficiency4%

“Effective When Needed”

Ease Of Chewing/Swallowing2%

“Chewable”

Dosage2%

“This is the perfect dosage”

Ease Of Use2%

“Super easy to use”

What buyers complain about

Functionality-Overall20%

“Did not work”

Sleep Quality19%

“I have trouble sleeping”

Dosage9%

“Warning, the dosage is too high”

Taste-Overall8%

“tastes bad”

Hard Feel2%

“Not very soft”

Moist/Dry2%

“Came dried out”

Side Effects2%

“Even four of these do nothing for me when 5mg is usually too much for me”

Value For Money2%

“Not a good value”

Flavor2%

“Flavor was not good either”

Quality-Overall2%

“For safety and health reasons I will dispose of it as they offer no returns and will look for another brand with better quality”

Top return reasons

Sleep Quality25%

Taste-Overall13%

Functionality-Overall13%

Value For Money13%

Strength13%

Size-Overall13%

Artificial Sweeteners13%

Common melatonin gummies 5mg questions

Is melatonin gummies 5mg profitable to sell on Amazon United States?: The niche generates $329K/yr across 8 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Skip it (39/100).
How competitive is the melatonin gummies 5mg niche?: 6 brands and 591 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in melatonin gummies 5mg?: Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Dosage. The return rate is 0.0%.
When does demand for melatonin gummies 5mg peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the melatonin gummies 5mg niche?: Listings span $7.02–$15.49; the average listing price is $10.36 (sweet spot $15–$100). The average incumbent carries 13,119 reviews — the moat a new listing must climb.