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Melatonin Gummies 20mg

Fail

Demand is soft, at -6.7% this quarter, so Melatonin Gummies 20mg is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$180K/yr86K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
72%top-5 click share · 9 brands · 50 sellers

Flapen Score

Melatonin Gummies 20mg against its category

The dotted line is the Health & Household average. Past it, Melatonin Gummies 20mg is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin Gummies 20mg market on Amazon at a glance

Shoppers on Amazon United States searched for Melatonin Gummies 20mg 86K times last year and spent an estimated $180K. The top 5 brands take 86% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
12.8%
Market size, estimated
$180Ka year
Peak month
August1.5× the quietest month
Top search term
melatonin gummies 20mg45K searches a year

02 · Price

A sale here is worth $16.39.

Listings sell for $16.39 on average, from $7.97 to $34.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $16.39 that is $12K to $16K a year per listing.

Average price
$16.39inside the $15 to $100 sweet spot
Price range
$7.97–$34.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Sleep Supplements. It carries 9,408 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#178in Sleep Supplements
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,408per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Melatonin Gummies 20mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

50

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • Brand 145%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 8%)

Demand

Melatonin Gummies 20mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Melatonin Gummies 20mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melatonin gummies 20mg45K/yr
  • melatonin 20mg gummies20K/yr
  • 20 mg melatonin gummies8K/yr
  • melatonin 20mg gummies for adults5K/yr
  • 20mg melatonin gummies3K/yr
  • gummies melatonin 20mg3K/yr
  • melatonin gummies 20mg adult3K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin Gummies 20mg

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Sleep Quality”
21%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unable to sleep”
A buyer, on “Sleep Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Melatonin Gummies 20mg questions

Answered from the same tracked data.