Melatonin Gummies 1mg
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Okay$156K$156K/yr · 75K searches
Avg price
Okay$9.90avg listing price — sweet spot $15–$100
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,926avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad$4.63–$17.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Is melatonin gummies 1mg profitable on Amazon?
According to Flapen's Amazon United States niche tracking, melatonin gummies 1mg is a $156K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
melatonin gummies 1mg market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $124K–$149K
- units × avg price
- Conversion rate
- 21.1%
- Avg BSR
- #263
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 1.2%
- Avg brand age
- 70 months
- Avg seller age
- 152 days
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
55
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- Amazon Basics41%
- Natrol32%
- Piping Rock11%
- Nutricost6%
- Nature's Truth4%
- Carlyle3%
- Open — no brand owns it (1 brand, 3%)
melatonin gummies 1mg demand & seasonality
Weekly Amazon search volume, last 51 weeks — +0.7% search growth over the last 90 days.Top melatonin gummies 1mg search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- melatonin gummies 1mg24K/yr
- 1mg melatonin gummies17K/yr
- 1 mg melatonin gummies12K/yr
- melatonin 1 mg gummies12K/yr
- melatonin 1mg gummies7K/yr
- melatonin gummies 1 mg4K/yr
Top melatonin gummies 1mg products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
Amazon Basics$7.954.8★734 rev
Natrol Kids Melatonin 1mg for Restful Sleep 90 Raspberry-Flavored Gummies
Natrol$10.194.8★26,225 rev
Natrol Kids Melatonin Gummies 1mg Restful Sleep 140 Raspberry Gummies
Natrol$14.064.8★1,992 rev
Piping Rock Kids Melatonin Gummies | 1mg | 90 Count | Supplement for Children | Mixed Berry Flavor | Vegan Non-GMO Gluten Free
Piping Rock$5.454.7★195 rev
Nutricost Melatonin 1mg 180 Gummies Strawberry Flavored Gluten Free
Nutricost$15.724.7★323 rev
Newest
by launch dateAmazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
Amazon Basics$7.95734 rev
Natrol Kids Melatonin Gummies 1mg Restful Sleep 140 Raspberry Gummies
Natrol$14.061,992 rev
Piping Rock Melatonin Gummies 1 mg | 60 Count
Piping Rock$4.6326 rev
Piping Rock Kids Melatonin Gummies | 1mg | 90 Count | Supplement for Children | Mixed Berry Flavor | Vegan Non-GMO Gluten Free
Piping Rock$5.45195 rev
Natures Truth Melatonin Gummies | 1mg | 60 Count | Mixed Berry Flavor
Nature's Truth$9.22215 rev
Trending
90-day click momentumPiping Rock Melatonin Gummies 1 mg | 60 Count
Piping Rock$4.634.6★
Piping Rock Kids Melatonin Gummies | 1mg | 90 Count | Supplement for Children | Mixed Berry Flavor | Vegan Non-GMO Gluten Free
Piping Rock$5.454.7★
Amazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
Amazon Basics$7.954.8★
ZzzQuil Pure Zzzs Melatonin Gummies Sleep Aid Melatonin 2mg with Chamomile and Lavender Melatonin Sleep Gummies Sleep Aids for Adults Wildberry Vanilla Flavored 72 Sleep Gummies
ZzzQuil$17.064.5★
Natures Truth Melatonin Gummies | 1mg | 60 Count | Mixed Berry Flavor
Nature's Truth$9.224.5★
What reviews say buyers love and hate about melatonin gummies 1mg
What buyers praise and complain about, mined from review topics.What buyers love
“Helps me sleep”
“The taste is great and very sweet, which makes them pleasant to take”
“Works Well”
“No complaints”
“Great value”
“the dosage is perfect for my 16lbs dog”
“The raspberry flavor is pleasant too, which makes taking it easy and enjoyable”
“As advertised”
“Easy to use”
“These DO work”
What buyers complain about
“still was unable to sleep”
“Did not work”
“the raspberry tastes super artificial”
“because everywhere you look it's like 5-10mg which is beyond excessive”
“And difficult to open”
“Not Worth The Price”
“Not good flavor”
“Unhealthy ingredients”
“the raspberry tastes super artificial”
“Bad side effects”
Top return reasons
Common melatonin gummies 1mg questions
- Is melatonin gummies 1mg profitable to sell on Amazon United States?
- The niche generates $156K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the melatonin gummies 1mg niche?
- 7 brands and 55 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in melatonin gummies 1mg?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- What does it cost to enter the melatonin gummies 1mg niche?
- Listings span $4.63–$17.06; the average listing price is $9.90 (sweet spot $15–$100). The average incumbent carries 8,926 reviews — the moat a new listing must climb.