Melatonin Gummies
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 681K searches
Avg price
Good$12.97avg listing price — sweet spot $15–$100
Price range
Okay$4.51–$24.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad15,104.05avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Is melatonin gummies profitable on Amazon?
According to Flapen's Amazon United States niche tracking, melatonin gummies is a $1.5M/yr Amazon United States market (681K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
melatonin gummies market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- $1.9M–$2.6M
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 157 days
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
535
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
2%
- Natrol68%
- Vitafusion18%
- Amazon Elements5%
- Nature Made3%
- Just Nutrients3%
- Piping Rock2%
- Open — no brand owns it (2 brands, 2%)
melatonin gummies demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 3.9×
Top melatonin gummies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- natrol melatonin 10mg270K/yr
- melatonin gummies 10mg115K/yr
- melatonin 10mg gummies64K/yr
- vitafusion melatonin gummies44K/yr
- 10mg melatonin gummies30K/yr
- 10 mg melatonin gummies19K/yr
- natrol melatonin gummies21K/yr
- vitafusion melatonin10K/yr
- melatonin 10mg gummies for adults13K/yr
- melatonin 10 mg gummies10K/yr
Top melatonin gummies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natrol Melatonin 10 mg Gummies Sleep Support for Adults 140 Gummies
Natrol$14.334.7★27,273 rev
Natrol Melatonin 10 mg Gummies Sleep Support for Adults 90 Gummies
Natrol$10.144.6★28,135 rev
Natrol Melatonin 10 mg Fast Dissolve Tablets Strawberry 100 Count
Natrol$12.014.6★40,119 rev
Natrol Melatonin 10 mg Gummies Sleep Support for Adults 190 Count
Natrol$20.034.8★974 rev
vitafusion Max Strength 10 mg Melatonin Gummies Strawberry Flavored Adult Melatonin Gummy Vitamin Supplement 100 Count 50 Day Supply
Vitafusion$8.314.6★44,462 rev
Newest
by launch date
Vitafusion Melatonin Gummies | 5mg | 90 Count | Gummy with Magnesium for Adults | Berry Flavor | Gluten and Dairy-Free Supplement
Vitafusion$11.3377 rev
Natrol Melatonin 10 mg Gummies Sleep Support for Adults 190 Count
Natrol$20.03974 rev
Natrol Sleep & Restore Magnesium Glycinate GABA Melatonin 5mg 60 Gummies
Natrol$17.23773 rev
Natrol Sleep & Restore Magnesium and Melatonin 5 mg Sleep Aid 60 Capsules
Natrol$13.59836 rev
OLLY Max Strength Sleep Gummy 10mg Melatonin L-Theanine Chamomile Lemon Balm Sugar Free Vegetarian Sleep Aid Strawberry - 50 Count
OLLY$15.113,164 rev
Trending
90-day click momentumVitafusion Melatonin Gummies | 5mg | 90 Count | Gummy with Magnesium for Adults | Berry Flavor | Gluten and Dairy-Free Supplement
Vitafusion$11.334.7★
Piping Rock Melatonin Gummies 10mg | 70 Count | Berry Flavor Supplement
Piping Rock$4.514.3★
Vitafusion Melatonin Gummy Vitamins 140 Count (Pack of 1)
Vitafusion$11.644.7★
Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)
Amazon Basics$8.654.6★
Melatonin 20mg Gummies (120 Count) - Maximum Strength Sleep Support for Adults with 10mg of Melatonin Per Gummy - Gluten-Free Vegetarian Great Tasting Mixed Berry Flavor - 60 Servings
Just Nutrients$16.984.6★
What reviews say buyers love and hate about melatonin gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Help with sleep”
“Doesnt taste bad”
“Works well for my needs”
“The quality is consistent”
“Best value”
“Good flavor”
“AS ADVERTISED”
“The dosage is perfect”
“Soft chew”
“Ease of use”
What buyers complain about
“No sleep”
“Did not work well for me”
“Dosage too high”
“tastes like chemicals”
“false advertisement”
“the flavor seems artificial”
“are pricey”
“Beware of side effect”
“Poor Quality Control”
“way too chewy”
Top return reasons
Common melatonin gummies questions
- Is melatonin gummies profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the melatonin gummies niche?
- 8 brands and 535 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in melatonin gummies?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Dosage. The return rate is 0.0%.
- When does demand for melatonin gummies peak?
- Demand peaks in Sep; the busiest month runs 3.9× the quietest.
- What does it cost to enter the melatonin gummies niche?
- Listings span $4.51–$24.45; the average listing price is $12.97 (sweet spot $15–$100). The average incumbent carries 15,104 reviews — the moat a new listing must climb.