Is melatonin fsa eligible profitable to sell on Amazon United States?

The niche generates $638K/yr across 8 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the melatonin fsa eligible niche?

3 brands and 384 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in melatonin fsa eligible?

Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Taste-Overall. The return rate is 0.0%.

When does demand for melatonin fsa eligible peak?

Demand peaks in Jul–Sep–Oct–Nov–Dec; the busiest month runs 10.3× the quietest.

What does it cost to enter the melatonin fsa eligible niche?

Listings span $7.89–$39.16; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 2,453 reviews — the moat a new listing must climb.

Melatonin Fsa Eligible

Worth a look

Shows searches that convert (21.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible21.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.35

avg listing price — sweet spot $15–$100

Price range

Great$7.89–$39.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$638K

$638K/yr · 154K searches

Review moat

Okay2,452.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is melatonin fsa eligible profitable on Amazon?

According to Flapen's Amazon United States niche tracking, melatonin fsa eligible is a $638K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

melatonin fsa eligible market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 4,000–5,000/product
Revenue / yr: $581K–$774K; units × avg price
Conversion rate: 21.4%
Avg BSR: #112
Page quality: 0%
Prime: 100%
Sponsored: 13%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 148 days

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

384

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Hyland's78%
Genexa19%
TUMS3%

melatonin fsa eligible demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.

Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.3×

Open Trend

Top melatonin fsa eligible search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

calms forte37K/yr -4.2%22.8% conv.
calms forte sleep aid19K/yr +6.5%27.4% conv.
calm forte14K/yr -0.1%20.0% conv.
fsa sleep17K/yr -44.2%0.5% conv.
genexa sleepology15K/yr -15.9%16.8% conv.
hylands calms forte9K/yr -24.9%20.3% conv.
hsa sleep10K/yr -28.3%0.4% conv.
calms forte sleep aid 100 tablets 3 pack9K/yr +27.3%24.6% conv.
genexa sleep6K/yr -23.6%12.6% conv.
calm forte sleep aid 100 tablets4K/yr -7.0%28.3% conv.

All search terms

Top melatonin fsa eligible products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hylands Calms Forte Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count

Hyland's$10.554.4★2,383 rev

Genexa$16.264.0★3,592 rev

HYLANDS Calms Forte 50 CT

Hyland's$7.894.3★2,502 rev

Hylands Calms Forte Sleep Aid Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count (Pack of 2)

Hyland's$20.874.7★991 rev

Hylands Calms Forte Sleep Aid Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count (Pack of 3)

Hyland's$32.964.6★3,035 rev

Newest

by launch date

TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count

TUMS$12.42805 rev

3y ago

Hylands Calms Forte Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count

Hyland's$10.552,383 rev

3y ago

Genexa$39.163,592 rev

6y ago

Hylands Calms Forte Sleep Aid Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count (Pack of 3)

Hyland's$32.963,035 rev

7y ago

Genexa Sleepology for Children 60 Tablets | Certified Organic & Non-GMO Melatonin-Free Physician Formulated Homeopathic | Sleep Aid for Children

Genexa$14.692,723 rev

8y ago

What reviews say buyers love and hate about melatonin fsa eligible

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality32%

“Helps so much with sleep”

Efficiency11%

“Works well”

Stress/Anxiety8%

“Good for stress relieve”

Quality-Overall6%

“Excellent product”

Value For Money4%

“Great and affordable”

Soothing Effect4%

“Calming”

Side Effects3%

“No side effects”

Taste-Overall3%

“Tastes great, texture is great and the value is absolutely there”

Acid Regulator/Stomach Ache Relief2%

“Sleepy belly aches go away”

Dosage2%

“It takes about an hour for me to feel more relaxed after taking the tablets”

What buyers complain about

Sleep Quality37%

“No relief in sleep”

Functionality-Overall23%

“Not as effective as I was expecting”

Taste-Overall4%

“Moldy Aftertaste”

Dosage3%

“I have many issues so sometimes have to take a second dose”

Advertised Vs Actual Product2%

“Did not help as advertised”

Allergies2%

“There are major allergens in these”

Stress/Anxiety2%

“anxiety drugs for years”

Hard Feel1%

“These are getting harder”

Pain Relief-Overall1%

“body pain the next day”

Sweetness1%

“not sweet”

Common melatonin fsa eligible questions

Is melatonin fsa eligible profitable to sell on Amazon United States?: The niche generates $638K/yr across 8 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the melatonin fsa eligible niche?: 3 brands and 384 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in melatonin fsa eligible?: Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
When does demand for melatonin fsa eligible peak?: Demand peaks in Jul–Sep–Oct–Nov–Dec; the busiest month runs 10.3× the quietest.
What does it cost to enter the melatonin fsa eligible niche?: Listings span $7.89–$39.16; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 2,453 reviews — the moat a new listing must climb.