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Melatonin Chewables

Fail

The average product has 21,721 reviews to catch up to, so Melatonin Chewables is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$70K/yr53K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
43%top-5 click share · 15 brands · 90 sellers

Flapen Score

Melatonin Chewables against its category

The dotted line is the Health & Household average. Past it, Melatonin Chewables is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin Chewables market on Amazon at a glance

Shoppers on Amazon United States searched for Melatonin Chewables 53K times last year and spent an estimated $70K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
11.9%
Market size, estimated
$70Ka year
Peak month
August1.4× the quietest month
Top search term
chewable melatonin21K searches a year

02 · Price

A sale here is worth $11.15.

Listings sell for $11.15 on average, from $4.71 to $24.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.15 that is $3K to $6K a year per listing.

Average price
$11.15under the $15 to $100 sweet spot
Price range
$4.71–$24.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Sleep & Snoring. It carries 21,721 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#136in Sleep & Snoring
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
21,721per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Melatonin Chewables products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

90

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

11%

  • Brand 150%
  • Brand 216%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (9 brands, 11%)

Demand

Melatonin Chewables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Melatonin Chewables search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chewable melatonin21K/yr
  • melatonin chewable13K/yr
  • melatonin chewables19K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin Chewables

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Sleep Quality”
18%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“No sleep”
A buyer, on “Sleep Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Melatonin Chewables questions

Answered from the same tracked data.