Melatonin Capsules

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

19.2%

Market size, estimated

$192Ka year

Peak month

January3.6× the quietest month

Top search term

nature made melatonin 10mg19K searches a year

Listings sell for $11.07 on average, from $6.70 to $16.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $11.07 that is $11K to $14K a year per listing.

Average price

$11.07under the $15 to $100 sweet spot

Price range

$6.70–$16.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$11K–$14K

Returns

0.0%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #264 within Sleep Supplements. It carries 9,085 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

94%

Out of stock, average day

2.1%

Average rank

#264in Sleep Supplements

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

9,085per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

74 months