Is melatonin 5mg time release profitable to sell on Amazon United States?

The niche generates $158K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the melatonin 5mg time release niche?

7 brands and 619 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in melatonin 5mg time release?

Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Dosage. The return rate is 0.0%.

When does demand for melatonin 5mg time release peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the melatonin 5mg time release niche?

Listings span $6.13–$41.66; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 7,886 reviews — the moat a new listing must climb.

Melatonin 5mg Time Release

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.13–$41.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.11

avg listing price — sweet spot $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Market size

Okay$158K

$158K/yr · 73K searches

Review moat

Bad7,886.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Is melatonin 5mg time release profitable on Amazon?

According to Flapen's Amazon United States niche tracking, melatonin 5mg time release is a $158K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

melatonin 5mg time release market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $176K–$212K; units × avg price
Conversion rate: 15.3%
Avg BSR: #428
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 96 months
Avg seller age: 157 days

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

619

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Natrol47%
Nature's Bounty26%
NOW Foods12%
Pure Encapsulations4%
Nature Made4%
Carlyle4%
Open — no brand owns it (1 brand, 3%)

melatonin 5mg time release demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top melatonin 5mg time release search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

natures bounty melatonin 5 mg9K/yr +17.1%15.4% conv.
melatonin 5mg extended release6K/yr +85.8%13.8% conv.
natrol melatonin 5mg time release9K/yr -12.3%12.6% conv.
melatonin time release 5mg8K/yr +3.9%11.9% conv.
time release melatonin 5mg7K/yr +11.4%14.6% conv.
melatonin extended release 5mg7K/yr +12.6%15.0% conv.
melatonin 5mg time release9K/yr -26.6%13.7% conv.
natrol time release melatonin 5mg5K/yr +35.0%15.6% conv.
natures bounty melatonin 5mg4K/yr +18.8%17.8% conv.
extended release melatonin 5mg4K/yr +13.1%14.1% conv.

All search terms

Top melatonin 5mg time release products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Bounty Melatonin 5mg Dual Spectrum 100% Drug Free Sleep Supplement Quick Release and Extended Release Promotes Relaxation and Sleep Health 60 Bi-Layer Tablets

Nature's Bounty$6.864.6★19,570 rev

Natrol Melatonin + 5-HTP Time Release Melatonin Sleep Aid Triple Action Formula Calm the Mind Fall Asleep Faster and Stay Asleep Longer 60 Bi-Layer Tablets Up to a 60 Day Supply

Natrol$12.204.4★5,774 rev

NOW Foods Supplements Melatonin 5 mg Sustained Release Formulated for a 4-Hour Release Period 120 Tablets

NOW Foods$8.594.6★887 rev

Natrol Melatonin Time Release 5mg Tablets 100 ea ( Packs of 4)

Natrol$41.664.6★24 rev

Natrol Melatonin 5 mg Time Release Dietary Supplement to Minimize Wake Ups Nighttime Sleep Aid 100 Tablets Up to a 100 Day Supply

Natrol$12.794.6★2,559 rev

Newest

by launch date

Nutricost Melatonin (5mg) 240 Capsules - Extended Release Sleep Support Vegan GMO-Free Gluten-Free

Nutricost$13.2235 rev

5mo ago

Carlyle Melatonin 5mg | 180 Sustained Release Tablets | All Night Support Supplement | Vegan Non-GMO Gluten Free Formula

Carlyle$9.9950 rev

9mo ago

Natrol Sleep & Restore Capsules - Calm Magnesium Glycinate Magnesium Sleep Aid with GABA Melatonin 5mg Botanical Blend 30 Day Supply

Natrol$13.59818 rev

1y ago

Natrol Time Release Melatonin Gummies Sleep Support for Adults 3 mg Melatonin Supplements for Restful Sleep Support 65 Strawberry-Flavored Gummies Up to a 65 Day Supply

Natrol$13.40352 rev

2y ago

Nature Made Melatonin 4mg Extended Release Tablets Sleep Supplements for Adults 100% Drug Free Sleep Aid 90 Count 90 Day Supply

Nature Made$7.572,165 rev

6y ago

What reviews say buyers love and hate about melatonin 5mg time release

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality33%

“Helps me sleep”

Quality-Overall10%

“Good consistent quality”

Efficiency8%

“Works well”

Value For Money5%

“Great deal”

Dosage5%

“Perfect dosage option”

Advertised Vs Actual Product4%

“Works as advertised”

Taste-Overall4%

“AS for the benefits, it's very easy to get down, very smooth, doesn't have a taste, and works great”

Ease Of Chewing/Swallowing3%

“as I am not leaving sugar on my teeth at bedtime with a chewable”

Ease Of Use2%

“the bottle is convenient”

Side Effects2%

“This is very beneficial to avoid side effects”

What buyers complain about

Sleep Quality24%

“Didn't help me sleep”

Functionality-Overall13%

“Did not work”

Dosage7%

“got to a point where his 10 mg isn't working”

Vitamin3%

“Beware of High-Dose Vitamin B6”

Side Effects3%

“Can cause side effects”

Ingredients-Overall2%

“No other ingredients as far as I read”

Size-Overall2%

“The capsule is small”

Taste-Overall2%

“Tastes like cough syrup now”

Advertised Vs Actual Product2%

“Didnt work as advertised”

Allergies2%

“Allergic reaction”

Top return reasons

Functionality-Overall25%

Sleep Quality20%

Value For Money15%

Dosage15%

Side Effects10%

Age Suitability10%

Software/Application5%

Common melatonin 5mg time release questions

Is melatonin 5mg time release profitable to sell on Amazon United States?: The niche generates $158K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the melatonin 5mg time release niche?: 7 brands and 619 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in melatonin 5mg time release?: Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Dosage. The return rate is 0.0%.
When does demand for melatonin 5mg time release peak?: Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the melatonin 5mg time release niche?: Listings span $6.13–$41.66; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 7,886 reviews — the moat a new listing must climb.