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Melatonin 5mg

Maybe

Buyers convert on 22.0% of searches. But the average product has 13,790 reviews to catch up to, so Melatonin 5mg is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$2.9M/yr1.1M searches / yr
90-day growth
-3.5%search demand this quarter
Competition
46%top-5 click share · 15 brands · 650 sellers

Flapen Score

Melatonin 5mg against its category

The dotted line is the Health & Household average. Past it, Melatonin 5mg is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin 5mg market on Amazon at a glance

Shoppers on Amazon United States searched for Melatonin 5mg 1.1M times last year and spent an estimated $2.9M. The top 5 brands take 75% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 22.0% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
22.0%
Market size, estimated
$2.9Ma year
Peak month
August1.4× the quietest month
Top search term
melatonin 5mg911K searches a year

02 · Price

A sale here is worth $11.56.

Listings sell for $11.56 on average, from $5.29 to $26.40. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $11.56 that is $116K to $145K a year per listing.

Average price
$11.56under the $15 to $100 sweet spot
Price range
$5.29–$26.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
$116K–$145K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #220 within Sleep & Snoring. It carries 13,790 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#220in Sleep & Snoring
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
13,790per listing
Listings tracked
27

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Melatonin 5mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

650

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

19%

  • Brand 130%
  • Brand 216%
  • Brand 315%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Melatonin 5mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Melatonin 5mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melatonin 5mg911K/yr
  • melatonin 5 mg52K/yr
  • 5mg melatonin32K/yr
  • melatonina 5mg para adultos29K/yr
  • 5 mg melatonin22K/yr
  • nature made melatonin 5mg17K/yr
  • melatonin 5mg tablet10K/yr
  • melatonin 5 mg tablets11K/yr
  • melatonin 5mg tablets11K/yr
  • melatonin 56K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin 5mg

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Sleep Quality”
22%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“still couldn't sleep”
A buyer, on “Sleep Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Melatonin 5mg questions

Answered from the same tracked data.