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Melatonin 300 Mcg

Fail

The top 5 products take 74% of clicks, so Melatonin 300 Mcg is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$180K/yr89K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
74%top-5 click share · 9 brands · 32 sellers

Flapen Score

Melatonin 300 Mcg against its category

The dotted line is the Health & Household average. Past it, Melatonin 300 Mcg is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin 300 Mcg market on Amazon at a glance

Shoppers on Amazon United States searched for Melatonin 300 Mcg 89K times last year and spent an estimated $180K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
14.4%
Market size, estimated
$180Ka year
Peak month
March1.4× the quietest month
Top search term
low dose melatonin32K searches a year

02 · Price

A sale here is worth $14.09.

Listings sell for $14.09 on average, from $4.78 to $30.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $14.09 that is $14K to $18K a year per listing.

Average price
$14.09under the $15 to $100 sweet spot
Price range
$4.78–$30.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$18K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #373 within Sleep & Snoring. It carries 5,514 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#373in Sleep & Snoring
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
5,514per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Melatonin 300 Mcg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

32

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • Brand 140%
  • Brand 218%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (3 brands, 6%)

Demand

Melatonin 300 Mcg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Melatonin 300 Mcg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • low dose melatonin32K/yr
  • melatonin low dose11K/yr
  • melatonin 300 mcg12K/yr
  • melatonin 300mcg5K/yr
  • melatonin 0.3mg5K/yr
  • 300 mcg melatonin4K/yr
  • life extension melatonin 300 mcg3K/yr
  • micro melatonin4K/yr
  • melatonin 500 mcg3K/yr
  • 300mcg melatonin3K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin 300 Mcg

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Sleep Quality”
24%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“No sleep”
A buyer, on “Sleep Quality”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Melatonin 300 Mcg questions

Answered from the same tracked data.