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Melatonin 2mg

Fail

The average product has 6,519 reviews to catch up to, so Melatonin 2mg is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$111K/yr91K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
65%top-5 click share · 14 brands · 86 sellers

Flapen Score

Melatonin 2mg against its category

The dotted line is the Health & Household average. Past it, Melatonin 2mg is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin 2mg market on Amazon at a glance

Shoppers on Amazon United States searched for Melatonin 2mg 91K times last year and spent an estimated $111K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
10.9%
Market size, estimated
$111Ka year
Peak month
September1.4× the quietest month
Top search term
melatonin 2mg51K searches a year

02 · Price

A sale here is worth $11.15.

Listings sell for $11.15 on average, from $4.15 to $22.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.15 that is $6K to $8K a year per listing.

Average price
$11.15under the $15 to $100 sweet spot
Price range
$4.15–$22.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #471 within Sleep & Snoring. It carries 6,519 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#471in Sleep & Snoring
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
6,519per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Melatonin 2mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

86

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

13%

  • Brand 129%
  • Brand 220%
  • Brand 316%
  • Brand 411%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (8 brands, 13%)

Demand

Melatonin 2mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Melatonin 2mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melatonin 2mg51K/yr
  • melatonin 2 mg17K/yr
  • 2mg melatonin11K/yr
  • 2 mg melatonin6K/yr
  • melatonin 1.5mg4K/yr
  • melatonin 22K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin 2mg

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Sleep Quality”
21%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“They don't help with sleep”
A buyer, on “Sleep Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Melatonin 2mg questions

Answered from the same tracked data.