Melatonin 2mg
Skip itA deep review moat (6,519 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Price range
Okay$4.15–$22.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$111K$111K/yr · 91K searches
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,519.24avg incumbent reviews — the moat a new listing must climb
Is melatonin 2mg profitable on Amazon?
According to Flapen's Amazon United States niche tracking, melatonin 2mg is a $111K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
melatonin 2mg market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $112K–$139K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #471
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 91 months
- Avg seller age
- 154 days
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
86
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
13%
- Nature's Bounty29%
- Source Naturals20%
- Natrol16%
- ZzzQuil11%
- Nature Made8%
- Pure Encapsulations4%
- Open — no brand owns it (8 brands, 13%)
melatonin 2mg demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top melatonin 2mg search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- melatonin 2mg51K/yr
- melatonin 2 mg17K/yr
- 2mg melatonin11K/yr
- 2 mg melatonin6K/yr
- melatonin 1.5mg4K/yr
- melatonin 22K/yr
Top melatonin 2mg products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Bounty Melatonin 100% Drug Free Sleep Aid Promotes Relaxation and Sleep Health 1mg 180 Tablets
Nature's Bounty$4.784.6★9,967 rev
Source Naturals Melatonin Helps Promote Sleep* - 2 mg - 120 Time Release Tablets
Source Naturals$10.824.5★653 rev
ZzzQuil Pure Zzzs Melatonin Gummies Sleep Aid Melatonin 2mg with Chamomile and Lavender Melatonin Sleep Gummies Sleep Aids for Adults Wildberry Vanilla Flavored 72 Sleep Gummies
ZzzQuil$17.024.5★24,905 rev
Natrol Fast Dissolve Melatonin 1 mg Sleep Support for Adults Sleeping Aid Dietary Supplements Melatonin for Adults 90 Tablets
Natrol$6.594.7★16,994 rev
Natures Bounty Melatonin 3mg Quick Dissolve Sleep Aid Supplement Sleep Aids for Adults Cherry Flavor 240 Count (Pack of 1)
Nature's Bounty$8.314.7★25,501 rev
Newest
by launch date
BulkSupplements.com Melatonin Softgels - Melatonin Supplement Sleep Aids for Adults - Gluten Free 1 Softgel per Serving (2mg) 365 Count (Pack of 1)
BulkSupplements$22.0551 rev
FREEDA Melatonin 2mg Sugar-Free Chewables Natural Sleep Aid for Adults & Kids Vegan Kosher Gluten-Free Non-GMO Easy Bedtime Support 60 Tablets
FREEDA$14.19123 rev
Kids Melatonin Gummies - 2mg Melatonin Per Serving - Best Childrens Melatonin Gummy for Restful Sleep - Kids Chewable Sleep Supplement - Natural Tasty Berry Flavor - Non-GMO Vegan - 60 Gummies
Nature's Choice$9.09452 rev
Kids Melatonin Gummies - 2mg Melatonin Per Serving - Childrens Melatonin Gummy for Restful Sleep - Best Childrens Chewable Sleep Supplement - Vegan Non-GMO Natural Berry Flavor - 60 Gummies
Nature's Nutrition$10.07492 rev
Nutricost Melatonin 3mg 240 Tablets - 3mg Per Serving Non-GMO Gluten Free
Nutricost$9.90193 rev
Trending
90-day click momentum
Pure Encapsulations Melatonin 3 mg - Antioxidant Supplement to Support Natural Sleeping & Relief of Occasional Sleeplessness - for Natural Sleep Support* - 60 Capsules
Pure Encapsulations$15.004.6★
Natrol Melatonin 1mg Fast Dissolve Tablets - Strawberry Flavor 200 Count Sleep Aids for Adults Fast Dissolve Melatonin for Adults 200-Day Supply
Natrol$13.974.7★
THORNE - Melaton-3-3 mg Melatonin Supplement - Supports Normal Circadian Rhythms Restful Sleep & Relaxation* - NSF Certified for Sport - Gluten Dairy & Soy-Free - 60 Capsules
THORNE$15.574.4★
Life Extension Melatonin IR/XR 1.5 mg immediate- and Extended-Release Formula for Optimal Sleep Support Healthy circadian Rhythms Cellular Defense Gluten-Free Non-GMO 60 Capsules
Life Extension$8.214.4★
Natures Bounty Melatonin 3mg Quick Dissolve Sleep Aid Supplement Sleep Aids for Adults Cherry Flavor 240 Count (Pack of 1)
Nature's Bounty$8.314.7★
What reviews say buyers love and hate about melatonin 2mg
What buyers praise and complain about, mined from review topics.What buyers love
“Great for sleeping”
“No complaints”
“Perfect dose for me”
“Effective”
“Bonus: It tastes amazing too”
“As advertised”
“Good value”
“Good flavor too”
“had no issues”
“I love these quick-dissolve tablets”
What buyers complain about
“They don't help with sleep”
“Doesn't work on me”
“Low dose”
“Strange After Taste And Feel”
“Expensive”
“I can't give them a fair rating”
“And difficult to open”
“too big”
“No other ingredients as far as I read”
“The new cherry flavor is disgusting”
Top return reasons
Common melatonin 2mg questions
- Is melatonin 2mg profitable to sell on Amazon United States?
- The niche generates $111K/yr across 21 tracked products. 90-day search growth is +2.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the melatonin 2mg niche?
- 14 brands and 86 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in melatonin 2mg?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Dosage. The return rate is 0.0%.
- When does demand for melatonin 2mg peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the melatonin 2mg niche?
- Listings span $4.15–$22.05; the average listing price is $11.15 (sweet spot $15–$100). The average incumbent carries 6,519 reviews — the moat a new listing must climb.