Melatonin 2.5 Mg
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.13avg listing price — sweet spot $15–$100
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Price range
Okay$4.13–$20.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,423.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$75K$75K/yr · 41K searches
Is melatonin 2.5 mg profitable on Amazon?
According to Flapen's Amazon United States niche tracking, melatonin 2.5 mg is a $75K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
melatonin 2.5 mg market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $67K–$89K
- units × avg price
- Conversion rate
- 16.6%
- Avg BSR
- #425
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 160 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
621
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
6%
- Nature Made74%
- Source Naturals6%
- 365 by Whole Foods Market5%
- Piping Rock3%
- Carlyle3%
- Nature's Bounty3%
- Open — no brand owns it (3 brands, 6%)
melatonin 2.5 mg demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.9% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 1.7×
Top melatonin 2.5 mg search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- melatonin 2.5 mg15K/yr
- nature made melatonin gummies10K/yr
- melatonin 2.55K/yr
- melatonin gummies nature made4K/yr
- melatonin 2.5 mg gummies3K/yr
- melatonin gummies 2.5 mg3K/yr
Top melatonin 2.5 mg products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nature Made Melatonin Gummies 2.5 mg 100% Drug Free Sleep Aid 130 Count
Nature Made$13.144.7★2,125 rev
Nature Made Melatonin 10 mg per Serving Gummies 120 Melatonin Gummies
Nature Made$16.124.6★10,794 rev
Nature Made Melatonin Gummies 2.5 mg 100% Drug Free Sleep Aid 80 Count
Nature Made$8.504.6★1,267 rev
Nature Made Melatonin + Magnesium Gummies Melatonin 3mg 50 Gummies
Nature Made$14.834.2★95 rev
Nature Made Melatonin 5mg Adult Melatonin Gummies 70 Gummies
Nature Made$12.804.7★2,125 rev
Newest
by launch dateNature Made Melatonin + Magnesium Gummies Melatonin 3mg 50 Gummies
Nature Made$14.8395 rev
Nature Made Time Release Melatonin 3mg Gummies 60 Melatonin Gummies
Nature Made$13.32283 rev
365 by Whole Foods Market Melatonin Lozenges 2.5mg Peppermint flavor 120 ct
365 by Whole Foods Market$7.4338 rev
Piping Rock Melatonin Gummies 2.5 mg | 60 Count | Strawberry Flavor Gummy
Piping Rock$4.1344 rev
Carlyle Melatonin 2.5 mg Gummies | 90 Count | Berry Flavor
Carlyle$9.97183 rev
Trending
90-day click momentumNature Made Melatonin + Magnesium Gummies Melatonin 3mg 50 Gummies
Nature Made$14.834.2★
Piping Rock Melatonin Gummies 2.5 mg | 60 Count | Strawberry Flavor Gummy
Piping Rock$4.134.4★
365 by Whole Foods Market Melatonin Lozenges 2.5mg Peppermint flavor 120 ct
365 by Whole Foods Market$7.434.7★
Source Naturals Melatonin 2.5 mg - 120 Orange Flavored Lozenges
Source Naturals$11.384.7★
365 by Whole Foods Market Melatonin Lozenges 2.5mg Peppermint Flavor 60 CT
365 by Whole Foods Market$5.264.3★
What reviews say buyers love and hate about melatonin 2.5 mg
What buyers praise and complain about, mined from review topics.What buyers love
“Great for sleeping”
“Doesnt taste bad”
“Otherwise, zero complaints”
“Best value”
“As advertised”
“Effective When Needed”
“This is the perfect dosage”
“Flavor is amazing”
“Super easy to use”
“not too hard to chew”
What buyers complain about
“No sleep”
“Doesn't work on me”
“It tastes terrible”
“The dosage is not clear on the bottle”
“Overpriced”
“Even four of these do nothing for me when 5mg is usually too much for me”
“Bad ingredients”
“not so sweet”
“The new cherry flavor is disgusting”
“As a gummy the texture is wrong”
Top return reasons
Common melatonin 2.5 mg questions
- Is melatonin 2.5 mg profitable to sell on Amazon United States?
- The niche generates $75K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the melatonin 2.5 mg niche?
- 9 brands and 621 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in melatonin 2.5 mg?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- When does demand for melatonin 2.5 mg peak?
- Demand peaks in Jul–Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the melatonin 2.5 mg niche?
- Listings span $4.13–$20.82; the average listing price is $11.13 (sweet spot $15–$100). The average incumbent carries 8,424 reviews — the moat a new listing must climb.