Is melatonin 10mg time release profitable to sell on Amazon United States?

The niche generates $161K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (40/100).

How competitive is the melatonin 10mg time release niche?

4 brands and 33 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in melatonin 10mg time release?

Top complaints mined from reviews: Sleep Quality, Dosage, Functionality-Overall. The return rate is 0.0%.

When does demand for melatonin 10mg time release peak?

Demand peaks in Sep–Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the melatonin 10mg time release niche?

Listings span $9.89–$18.87; the average listing price is $12.68 (sweet spot $15–$100). The average incumbent carries 5,655 reviews — the moat a new listing must climb.

Melatonin 10mg Time Release

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good$12.68

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$9.89–$18.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$161K

$161K/yr · 61K searches

Review moat

Bad5,654.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is melatonin 10mg time release profitable on Amazon?

According to Flapen's Amazon United States niche tracking, melatonin 10mg time release is a $161K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

melatonin 10mg time release market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: $159K–$190K; units × avg price
Conversion rate: 20.8%
Avg BSR: #229
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 4.3%
Avg brand age: 83 months
Avg seller age: 159 days

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Natrol71%
Carlyle16%
21st Century8%
Pure Encapsulations4%

melatonin 10mg time release demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Open Trend

Top melatonin 10mg time release search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

time release melatonin 10mg8K/yr -7.8%16.2% conv.
natrol time release melatonin 10mg6K/yr +16.1%20.8% conv.
melatonin extended release 10mg7K/yr -9.7%12.3% conv.
melatonin 10mg time release8K/yr +18.5%12.6% conv.
melatonin time release 10 mg8K/yr -19.4%17.9% conv.
melatonin 10mg extended release5K/yr +1.8%13.2% conv.
natrol melatonin 10mg time release6K/yr -5.5%20.0% conv.
time released melatonin 10mg3K/yr +0.6%14.8% conv.
melatonin 10 mg time release4K/yr -27.1%12.3% conv.
melatonin slow release 10mg3K/yr +5.6%15.2% conv.

All search terms

Top melatonin 10mg time release products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natrol Melatonin 10 mg Time Release Nighttime Sleep Aid 100 Tablets

Natrol$13.094.5★26,913 rev

Carlyle Melatonin 10mg | 180 Time Release Tablets | All Night Support

Carlyle$10.024.5★132 rev

Natrol Time Release 10mg Melatonin Gummies Sleep Aid Strawberry 55 Count

Natrol$14.004.4★619 rev

21st Century Melatonin 10mg Time Release 120 Tablets | Non-Habit Forming Sleep Aid for Adults | Jet Lag & Shift Work | Promotes Restful Sleep | Non-GMO & Gluten-Free

21st Century$10.214.5★632 rev

Natrol Time Release 10 mg Melatonin Tablets Sleep Aid 60 Count

Natrol$9.894.5★4,068 rev

Newest

by launch date

Carlyle Melatonin 10mg | 180 Time Release Tablets | All Night Support

Carlyle$10.02132 rev

9mo ago

Natrol Time Release 10mg Melatonin Gummies Sleep Aid Strawberry 55 Count

Natrol$14.00619 rev

2y ago

21st Century Melatonin 10mg Time Release 120 Tablets | Non-Habit Forming Sleep Aid for Adults | Jet Lag & Shift Work | Promotes Restful Sleep | Non-GMO & Gluten-Free

21st Century$10.21632 rev

6y ago

Pure Encapsulations Melatonin-SR - Extended Release Melatonin - Supports Restful Sleep* - Sleep Supplement - Gluten Free & Vegan - 60 Capsules

Pure Encapsulations$18.871,564 rev

9y ago

Natrol Melatonin 10 mg Time Release Nighttime Sleep Aid 100 Tablets

Natrol$13.0926,913 rev

9y ago

What reviews say buyers love and hate about melatonin 10mg time release

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality34%

“Great sleep”

Efficiency9%

“Works well”

Quality-Overall8%

“good quality”

Value For Money4%

“Good value”

Side Effects3%

“The effects appeared to clear up about 12 hours after taking it”

Advertised Vs Actual Product3%

“Works as described”

Dosage3%

“this is the perfect dose”

Ease Of Use3%

“Works really quickly”

Taste-Overall2%

“Best melatonin”

Ease Of Chewing/Swallowing2%

“Easy to eat being chewable”

What buyers complain about

Sleep Quality20%

“doesn't help with falling asleep”

Dosage13%

“toxic B6 amount when used regularly”

Functionality-Overall10%

“I thought it would help me but it didn't”

Vitamin5%

“Vitamin B6 is the only B vitamin that can build up in your system over time”

Value For Money4%

“Expensive”

Strength3%

“Not strong”

Taste-Overall3%

“The taste of these gummies arent the best”

Quality-Overall2%

“Very disappointing that the quality of mine were poor”

Ease Of Chewing/Swallowing2%

“A little hard to swallow”

Size-Overall2%

“The pills are very small”

Top return reasons

Sleep Quality40%

Side Effects20%

Functionality-Overall20%

Dosage20%

Common melatonin 10mg time release questions

Is melatonin 10mg time release profitable to sell on Amazon United States?: The niche generates $161K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (40/100).
How competitive is the melatonin 10mg time release niche?: 4 brands and 33 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in melatonin 10mg time release?: Top complaints mined from reviews: Sleep Quality, Dosage, Functionality-Overall. The return rate is 0.0%.
When does demand for melatonin 10mg time release peak?: Demand peaks in Sep–Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the melatonin 10mg time release niche?: Listings span $9.89–$18.87; the average listing price is $12.68 (sweet spot $15–$100). The average incumbent carries 5,655 reviews — the moat a new listing must climb.