Melatonin 10mg
Launch itA $4.9M/yr market growing +0.3% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$4.9M$4.9M/yr · 2.0M searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.83avg listing price — sweet spot $15–$100
Price range
Okay$4.59–$24.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,110.44avg incumbent reviews — the moat a new listing must climb
Is melatonin 10mg profitable on Amazon?
According to Flapen's Amazon United States niche tracking, melatonin 10mg is a $4.9M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 84% of demand. Verdict: Launch it — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
melatonin 10mg market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 400K–500K
- avg 15,000–20,000/product
- Revenue / yr
- $4.7M–$5.9M
- units × avg price
- Conversion rate
- 20.4%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 159 days
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
115
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
13%
- Natrol49%
- Vitamatic13%
- Carlyle8%
- Nature Made7%
- Nature's Bounty6%
- Amazon Basics4%
- Open — no brand owns it (8 brands, 13%)
melatonin 10mg demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top melatonin 10mg search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- melatonin 10mg1.5M/yr
- natrol melatonin 10mg270K/yr
- melatonina 10mg para adultos91K/yr
- melatonin 10 mg60K/yr
- 10 mg melatonin29K/yr
- nature made melatonin 10mg19K/yr
- 10mg melatonin16K/yr
- melatonin 10mg tablets17K/yr
- natures bounty melatonin 10mg12K/yr
- melatonin 109K/yr
Top melatonin 10mg products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natrol Melatonin 10 mg Fast Dissolve Tablets Strawberry 100 Count
Natrol$12.014.6★40,119 rev
Vitamatic Melatonin 10 mg Fast Dissolve Tablets Quick-Dissolving Sleep Support Supplement for Adults Vegetarian Non-GMO & Gluten-Free Natural Berry Flavor 365 Tablets
Vitamatic$9.734.6★4,943 rev
Natrol Melatonin 10 mg Gummies Sleep Support for Adults 90 Gummies
Natrol$10.144.6★28,135 rev
Natrol Melatonin 10 mg Gummies Sleep Support for Adults 140 Gummies
Natrol$14.334.7★27,273 rev
Nature Made Melatonin 10mg Maximum Strength for Sleep Support 70 Tablets
Nature Made$10.954.7★6,851 rev
Newest
by launch date
Natrol Melatonin 10 mg Fast Dissolve Tablets Sugar-Free Peppermint 60 Ct
Natrol$7.9890 rev
Amazon Basics Extra Strength Melatonin Tablets 10 mg 120 Count
Amazon Basics$6.76236 rev
Natrol Melatonin 10 mg Gummies Sleep Support for Adults 190 Count
Natrol$20.03974 rev
Horbach Berkshire Labs Melatonin 10mg | 140 Quick Release Capsules
Horbäach$4.59554 rev
OLLY Max Strength Sleep Gummy 10mg Melatonin L-Theanine Chamomile Lemon Balm Sugar Free Vegetarian Sleep Aid Strawberry - 50 Count
OLLY$15.113,164 rev
Trending
90-day click momentumNatrol Melatonin 10 mg Fast Dissolve Tablets Sugar-Free Peppermint 60 Ct
Natrol$7.984.7★
Carlyle Melatonin 12 mg Fast Dissolve 300 Tablets | Drug Free
Carlyle$11.254.5★
Amazon Basics Extra Strength Melatonin Tablets 10 mg 120 Count
Amazon Basics$6.764.7★
Horbach Berkshire Labs Melatonin 10mg | 140 Quick Release Capsules
Horbäach$4.594.6★
Melatonin by Natures Bounty 60 Count (Pack of 2)
Nature's Bounty$16.664.8★
What reviews say buyers love and hate about melatonin 10mg
What buyers praise and complain about, mined from review topics.What buyers love
“Great night sleep”
“no weird taste”
“The quality is consistent”
“Very affordable”
“Works ok”
“Exactly as advertised”
“effective with just one dose, will buy again”
“pleasant mint flavor”
“They are dissolvable”
“Soft chew”
What buyers complain about
“Unable to sleep”
“Not Effective”
“Taste like crap”
“The dosage is extremely high too”
“Waste of money”
“False Information”
“the flavor seems artificial”
“Made me sick”
“Slow to dissolve”
“These are a little chewy”
Top return reasons
Common melatonin 10mg questions
- Is melatonin 10mg profitable to sell on Amazon United States?
- The niche generates $4.9M/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Launch it (58/100).
- How competitive is the melatonin 10mg niche?
- 14 brands and 115 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in melatonin 10mg?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- When does demand for melatonin 10mg peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the melatonin 10mg niche?
- Listings span $4.59–$24.45; the average listing price is $11.83 (sweet spot $15–$100). The average incumbent carries 15,110 reviews — the moat a new listing must climb.