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Melatonin 10mg

Maybe

Buyers convert on 20.4% of searches. But the average product has 15,110 reviews to catch up to, so Melatonin 10mg is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$4.9M/yr2.0M searches / yr
90-day growth
+0.3%search demand this quarter
Competition
54%top-5 click share · 14 brands · 115 sellers

Flapen Score

Melatonin 10mg against its category

The dotted line is the Health & Household average. Past it, Melatonin 10mg is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin 10mg market on Amazon at a glance

Shoppers on Amazon United States searched for Melatonin 10mg 2.0M times last year and spent an estimated $4.9M. The top 5 brands take 84% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 20.4% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
20.4%
Market size, estimated
$4.9Ma year
Peak month
August1.3× the quietest month
Top search term
melatonin 10mg1.5M searches a year

02 · Price

A sale here is worth $11.83.

Listings sell for $11.83 on average, from $4.59 to $24.45. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $11.83 that is $177K to $237K a year per listing.

Average price
$11.83under the $15 to $100 sweet spot
Price range
$4.59–$24.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
15,000–20,000
Revenue per listing a year
$177K–$237K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Sleep Supplements. It carries 15,110 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#134in Sleep Supplements
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
15,110per listing
Listings tracked
27

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Melatonin 10mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

115

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

13%

  • Brand 149%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (8 brands, 13%)

Demand

Melatonin 10mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Melatonin 10mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melatonin 10mg1.5M/yr
  • natrol melatonin 10mg270K/yr
  • melatonina 10mg para adultos91K/yr
  • melatonin 10 mg60K/yr
  • 10 mg melatonin29K/yr
  • nature made melatonin 10mg19K/yr
  • 10mg melatonin16K/yr
  • melatonin 10mg tablets17K/yr
  • natures bounty melatonin 10mg12K/yr
  • melatonin 109K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin 10mg

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Sleep Quality”
21%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unable to sleep”
A buyer, on “Sleep Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Melatonin 10mg questions

Answered from the same tracked data.