Is melatonin 1 mg profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (46/100).

How competitive is the melatonin 1 mg niche?

7 brands and 56 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in melatonin 1 mg?

Top complaints mined from reviews: Sleep Quality, Taste-Overall, Dosage. The return rate is 0.0%.

When does demand for melatonin 1 mg peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the melatonin 1 mg niche?

Listings span $4.15–$18.82; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 8,673 reviews — the moat a new listing must climb.

Melatonin 1 Mg

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible21.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great$1.3M

$1.3M/yr · 626K searches

Avg price

Okay$9.95

avg listing price — sweet spot $15–$100

Price range

Okay$4.15–$18.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Review moat

Bad8,672.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Is melatonin 1 mg profitable on Amazon?

According to Flapen's Amazon United States niche tracking, melatonin 1 mg is a $1.3M/yr Amazon United States market (626K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

melatonin 1 mg market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 125K–150K; avg 10,000–12,500/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 21.2%
Avg BSR: #261
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 81 months
Avg seller age: 152 days

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Natrol48%
Nature's Bounty31%
Pure Encapsulations7%
Life Extension6%
Amazon Basics3%
Carlyle3%
Open — no brand owns it (1 brand, 2%)

melatonin 1 mg demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top melatonin 1 mg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

melatonin 1 mg385K/yr -6.2%19.2% conv.
melatonin 1mg68K/yr +0.3%16.7% conv.
1mg melatonin53K/yr -0.3%15.9% conv.
natrol melatonin 1 mg46K/yr -0.1%21.0% conv.
1 mg melatonin40K/yr +4.0%15.9% conv.
melatonin 1 mg tablets8K/yr -22.9%18.6% conv.
melatonin 1mg tablets8K/yr +5.5%18.5% conv.
natrol melatonin 1mg4K/yr +14.7%14.3% conv.
1mg melatonin tablets3K/yr -8.2%16.7% conv.
1 mg melatonin tablets3K/yr -4.3%19.0% conv.

All search terms

Top melatonin 1 mg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Bounty Melatonin 100% Drug Free Sleep Aid Promotes Relaxation and Sleep Health 1mg 180 Tablets

Nature's Bounty$4.784.6★9,967 rev

Natrol Fast Dissolve Melatonin 1 mg Sleep Support for Adults Sleeping Aid Dietary Supplements Melatonin for Adults 90 Tablets

Natrol$6.594.7★16,994 rev

Natrol Melatonin 1mg Fast Dissolve Tablets - Strawberry Flavor 200 Count Sleep Aids for Adults Fast Dissolve Melatonin for Adults 200-Day Supply

Natrol$13.974.7★16,994 rev

Natrol Kids Melatonin 1mg for Restful Sleep 90 Raspberry-Flavored Gummies

Natrol$10.184.8★26,145 rev

Life Extension Melatonin 1 mg - For Restful Night Hormone Balance and Immune Health - Immediate Release - Gluten-Free Non-GMO - 60 Capsules

Life Extension$4.154.6★711 rev

Newest

by launch date

Amazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count

Amazon Basics$7.98615 rev

8mo ago

Natrol Kids Melatonin Gummies 1mg Restful Sleep 140 Raspberry Gummies

Natrol$13.891,950 rev

3y ago

Carlyle Melatonin 1 mg | 300 Low Dose Tablets | Drug Free Aid | Vegetarian Non-GMO Gluten Free

Carlyle$10.341,183 rev

5y ago

Natrol Kids Melatonin Gummies 1mg for Restful Sleep 60 Raspberry Gummies

Natrol$7.7826,145 rev

6y ago

Natrol Kids Melatonin 1mg for Restful Sleep 90 Raspberry-Flavored Gummies

Natrol$10.1826,145 rev

6y ago

What reviews say buyers love and hate about melatonin 1 mg

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality23%

“Good Night Sleep”

Taste-Overall12%

“Yummy for the kiddos”

Quality-Overall11%

“No complaints”

Efficiency7%

“Works Well”

Value For Money7%

“Great value”

Dosage7%

“Perfect dose”

Advertised Vs Actual Product3%

“As advertised”

Flavor2%

“The flavor is great”

Ease Of Use2%

“Easy to use”

Side Effects2%

“had no issues”

What buyers complain about

Sleep Quality15%

“Didnt sleep through the night”

Taste-Overall8%

“Strange After Taste And Feel”

Dosage8%

“Low dose”

Functionality-Overall5%

“Did not work”

Quality-Overall4%

“I can't give them a fair rating”

Ease Of Use3%

“And difficult to open”

Size-Overall3%

“too big”

Value For Money2%

“Expensive”

Advertised Vs Actual Product2%

“Despite the fast dissolve advertising”

Flavor2%

“I don't love the flavor of these”

Top return reasons

Sleep Quality27%

Dosage27%

Functionality-Overall18%

Ease Of Use18%

Value For Money9%

Common melatonin 1 mg questions

Is melatonin 1 mg profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (46/100).
How competitive is the melatonin 1 mg niche?: 7 brands and 56 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in melatonin 1 mg?: Top complaints mined from reviews: Sleep Quality, Taste-Overall, Dosage. The return rate is 0.0%.
When does demand for melatonin 1 mg peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the melatonin 1 mg niche?: Listings span $4.15–$18.82; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 8,673 reviews — the moat a new listing must climb.