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Melatonin 1 Mg

Fail

The top 5 brands take 95% of clicks, so Melatonin 1 Mg is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$1.3M/yr626K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
82%top-5 click share · 7 brands · 56 sellers

Flapen Score

Melatonin 1 Mg against its category

The dotted line is the Health & Household average. Past it, Melatonin 1 Mg is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin 1 Mg market on Amazon at a glance

Shoppers on Amazon United States searched for Melatonin 1 Mg 626K times last year and spent an estimated $1.3M. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 21.2% of those searches ended in a purchase.

Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
626K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
21.2%
Market size, estimated
$1.3Ma year
Peak month
August1.3× the quietest month
Top search term
melatonin 1 mg385K searches a year

02 · Price

A sale here is worth $9.95.

Listings sell for $9.95 on average, from $4.15 to $18.82. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At $9.95 that is $100K to $124K a year per listing.

Average price
$9.95under the $15 to $100 sweet spot
Price range
$4.15–$18.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
$100K–$124K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #261 within Sleep & Snoring. It carries 8,673 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#261in Sleep & Snoring
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
8,673per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
81 months

Products

Top Melatonin 1 Mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

56

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

2%

  • Brand 148%
  • Brand 231%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Melatonin 1 Mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Melatonin 1 Mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melatonin 1 mg385K/yr
  • melatonin 1mg68K/yr
  • 1mg melatonin53K/yr
  • natrol melatonin 1 mg46K/yr
  • 1 mg melatonin40K/yr
  • melatonin 1 mg tablets8K/yr
  • melatonin 1mg tablets8K/yr
  • natrol melatonin 1mg4K/yr
  • 1mg melatonin tablets3K/yr
  • 1 mg melatonin tablets3K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin 1 Mg

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Sleep Quality”
15%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt sleep through the night”
A buyer, on “Sleep Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Melatonin 1 Mg questions

Answered from the same tracked data.