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Melamine Sponge

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -19.5% this quarter, so Melamine Sponge is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$845K/yr555K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
60%top-5 click share · 16 brands · 50 sellers

Flapen Score

Melamine Sponge against its category

The dotted line is the Health & Household average. Past it, Melamine Sponge is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melamine Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Melamine Sponge 555K times last year and spent an estimated $845K. The top 5 brands take 67% of clicks. Demand peaks in Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $845K a year.

Searches, last 12 months
555K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
12.8%
Market size, estimated
$845Ka year
Peak month
August2.3× the quietest month
Top search term
melamine sponge417K searches a year

02 · Price

A sale here is worth $11.86.

Listings sell for $11.86 on average, from $5.30 to $27.77. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $11.86 that is $47K to $59K a year per listing.

Average price
$11.86under the $15 to $100 sweet spot
Price range
$5.30–$27.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$47K–$59K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Sponges. It carries 3,978 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Sponges
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,978per listing
Listings tracked
21

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
47 months

Products

Top Melamine Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

50

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

26%

  • Brand 127%
  • Brand 216%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Melamine Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top Melamine Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melamine sponge417K/yr
  • melamine sponges48K/yr
  • melamine foam31K/yr
  • melamine sponges for cleaning25K/yr
  • melamine foam sponges11K/yr
  • generic magic eraser4K/yr
  • melamine pads3K/yr
  • cleaning sponge eraser3K/yr
  • melanin sponge2K/yr
  • melamine foam sponge3K/yr

Reviews and returns

What reviews say buyers love and hate about Melamine Sponge

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Cleaning”
27%of negative reviews mention “Durability”
0.2%of orders come back
“Falls apart”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Melamine Sponge questions

Answered from the same tracked data.