Melaleuca Oil
FailThe products selling today already average 4.6★, so Melaleuca Oil is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $177K/yr102K searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 26 sellers
Flapen Score
Melaleuca Oil against its category
The dotted line is the Health & Household average. Past it, Melaleuca Oil is stronger. Inside it, weaker.
Market
The Melaleuca Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Melaleuca Oil 102K times last year and spent an estimated $177K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 9.7%
- Market size, estimated
- $177Ka year
- Peak month
- October4.9× the quietest month
- Top search term
- melaleuca oil41K searches a year
02 · Price
A sale here is worth $17.92.
Listings sell for $17.92 on average, from $6.76 to $44.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $17.92 that is $9K to $13K a year per listing.
- Average price
- $17.92inside the $15 to $100 sweet spot
- Price range
- $6.76–$44.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #198 within Aromatherapy. It carries 3,586 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 90%
- Out of stock, average day
- 0.9%
- Average rank
- #198in Aromatherapy
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 3,586per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Melaleuca Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
doTERRA Melaleuca (Tea Tree) Essential Oil - 15 mL
- Price
- $34.42
- Rating
- 4.7/5
- Reviews
- 2,163
- Age
- 18y ago

Plant Therapy Organic Tea Tree Oil (Melaleuca) 100% Pure USDA Certified Organic Undiluted Natural Aromatherapy Therapeutic Grade 30 mL (1 oz)
- Price
- $17.79
- Rating
- 4.7/5
- Reviews
- 1,128
- Age
- 12y ago

Plant Therapy Organic Tea Tree Oil (Melaleuca) 100% Pure USDA Certified Organic Undiluted Natural Aromatherapy for Skin Hair and Toenails Therapeutic Grade 10 mL (1/3 oz)
- Price
- $11.88
- Rating
- 4.7/5
- Reviews
- 2,757
- Age
- 14y ago

Nutricost Melaleuca (Tea Tree) Essential Oil - 100% Pure Melaleuca Oil - 1 Fl Oz (30 ml)
- Price
- $12.82
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 7y ago

doTERRA - Melaleuca (Tea Tree) Touch Essential Oil - 10 mL Roll On
- Price
- $24.70
- Rating
- 4.7/5
- Reviews
- 899
- Age
- 9y ago
Trending
estimated 90-day click momentum
BodyJ4You Tea Tree Oil for Skin Hair - USDA Organic Essential Oils Pre-Diluted MCT - Melaleuca Face Scalp Nails Feet Toenail Cuticle - Pure Natural Topical Ready to Use Vegan Hexane Free - 2 Fl Oz
- Price
- $9.80
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 8mo ago

Nutricost Melaleuca (Tea Tree) Essential Oil - 100% Pure Melaleuca Oil - 1 Fl Oz (30 ml)
- Price
- $12.82
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 7y ago

100% Pure Tea Tree Essential Oil - 4 Fl Oz - Tea Tree Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
- Price
- $10.16
- Rating
- 4.5/5
- Reviews
- 10,170
- Age
- 11mo ago

Niaouli Oil -(Melaleuca Viridiflora)- Essential Oil 100% Pure Natural Undiluted Uncut Therapeutic Grade Oil 0.16 Fl.OZ
- Price
- $11.07
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 7y ago

Plant Therapy Organic Tea Tree Oil (Melaleuca) 100% Pure USDA Certified Organic Undiluted Natural Aromatherapy Therapeutic Grade 30 mL (1 oz)
- Price
- $17.79
- Rating
- 4.7/5
- Reviews
- 1,128
- Age
- 12y ago
Newest
by launch date
BodyJ4You Tea Tree Oil for Skin Hair - USDA Organic Essential Oils Pre-Diluted MCT - Melaleuca Face Scalp Nails Feet Toenail Cuticle - Pure Natural Topical Ready to Use Vegan Hexane Free - 2 Fl Oz
- Price
- $9.80
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 8mo ago

100% Pure Tea Tree Essential Oil - 4 Fl Oz - Tea Tree Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
- Price
- $10.16
- Rating
- 4.5/5
- Reviews
- 10,170
- Age
- 11mo ago

100% Pure Tea Tree Oil - 4 Fl Oz Tea Tree Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
- Price
- $9.72
- Rating
- 4.6/5
- Reviews
- 4,138
- Age
- 3y ago

Cliganic Organic Tea Tree Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified (Packaging May Vary)
- Price
- $9.87
- Rating
- 4.6/5
- Reviews
- 4,714
- Age
- 6y ago

Tea Tree Oil 100% Pure Organic Tea Tree Essential Oil for Skin Face Hair Scalp Nails and Toenail 1 fl oz - By Fiora Naturals
- Price
- $11.46
- Rating
- 4.6/5
- Reviews
- 13,878
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
26
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
11%
- Plant Therapy36%
- doTERRA27%
- Nutricost10%
- Gya Labs8%
- Eve Hansen5%
- PURA D'OR4%
- Open — no brand owns it (6 brands, 11%)
Demand
Melaleuca Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.9×
Search terms
Top Melaleuca Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- melaleuca oil41K/yr
- plant therapy tea tree oil11K/yr
- oleo de melaleuca7K/yr
- doterra tea tree oil10K/yr
- melaleuca essential oil13K/yr
- melaleuca tea tree oil7K/yr
- doterra tea tree essential oil3K/yr
- plant therapy tea tree essential oil3K/yr
- tea tree oil plant therapy3K/yr
- tea tree oil doterra3K/yr
Reviews and returns
What reviews say buyers love and hate about Melaleuca Oil
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melaleuca Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









