Is medihoney profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the medihoney niche?

11 brands and 573 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in medihoney?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Allergies. The return rate is 0.2%.

When does demand for medihoney peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the medihoney niche?

Listings span $9.52–$37.82; the average listing price is $19.77 (sweet spot $15–$100). The average incumbent carries 3,291 reviews — the moat a new listing must climb.

Medihoney

Worth a look

Shows low returns (0.2%), but soft demand (-5.3% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Incredible$2.5M

$2.5M/yr · 1.5M searches

Avg price

Great$19.77

avg listing price — sweet spot $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.52–$37.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,291.39

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Is medihoney profitable on Amazon?

According to Flapen's Amazon United States niche tracking, medihoney is a $2.5M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

medihoney market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 125K–150K; avg 5,000–6,000/product
Revenue / yr: $2.5M–$3.0M; units × avg price
Conversion rate: 8.6%
Avg BSR: #193
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.7%
Avg brand age: 65 months
Avg seller age: 143 days

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

573

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

FIRST HONEY38%
ActivOn33%
Silver Honey12%
L-Mesitran4%
Eras Natural Sciences4%
kastormed2%
Open — no brand owns it (5 brands, 7%)

medihoney demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top medihoney search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

medihoney437K/yr -7.2%6.8% conv.
medihoney wound gel224K/yr -15.0%9.0% conv.
manuka honey wound care154K/yr +14.9%9.3% conv.
medi honey70K/yr -12.4%8.8% conv.
medical grade manuka honey48K/yr +18.5%5.1% conv.
manuka honey ointment44K/yr +22.0%8.4% conv.
medical grade honey57K/yr -26.8%6.1% conv.
therahoney wound gel42K/yr +14.5%4.8% conv.
medi honey wound gel50K/yr -0.2%9.6% conv.
medihoney for wounds49K/yr -1.8%7.2% conv.

All search terms

Top medihoney products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid

FIRST HONEY$15.604.5★10,532 rev

Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 20g Pack of 1

ActivOn$13.414.5★1,697 rev

FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid

FIRST HONEY$13.264.6★865 rev

Absorbine Silver Honey Rapid Wound Repair Ointment 2oz Tube Manuka Honey + MicroSilver BG Horse & Large Animal Wound Care

Silver Honey$23.974.7★3,324 rev

ActivOn Medical Grade 100 percent Manuka Honey Gel Tube Natural Healing of Wounds 1 Ounce (Pack of 1)

ActivOn$12.994.6★971 rev

Newest

by launch date

Manuka Honey for Wounds Great for Cuts Surgical Wounds Scars Foot Ulcers Infection Burns Non-Sticky No Crystallization Easy to Apply 3.88 oz

Jkrova$27.1741 rev

8mo ago

FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid

FIRST HONEY$13.26865 rev

2y ago

FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz

FIRST HONEY$18.846,698 rev

2y ago

Ceeport Honey Gauze Wound Dressing 4 x 4 Manuka Honey Wound Care Medical Grade Honey Bandages for Wound Care(Pack of 10)

Ceeport$32.38236 rev

3y ago

Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 20g Pack of 1

ActivOn$13.411,697 rev

3y ago

What reviews say buyers love and hate about medihoney

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality honey”

Taste-Overall13%

“Delicious honey”

Value For Money7%

“fair price”

Sweetness5%

“Healthy sweetness”

Efficiency5%

“Very Effective”

Advertised Vs Actual Product5%

“As described”

Health Benefits-Overall4%

“Great for your health”

Ease Of Use3%

“Goes on easy”

Natural Ingredients2%

“All natural”

Flavor2%

“Awesome Flavor Honey”

What buyers complain about

Adhesion/Stickiness14%

“it is very sticky”

Value For Money11%

“overpriced”

Allergies10%

“Allergic Reaction”

Thickness6%

“The Honey is thick”

Size-Overall5%

“very very small container”

Ease Of Use4%

“Hard to secure once opened”

Functionality-Overall3%

“Don't expect very quick results”

Quality-Overall3%

“POOR QUALITY”

Smell3%

“Also, it has a weird smell almost like urine”

Ingredients-Overall3%

“Manuka honey not even the active ingredient”

Top return reasons

Advertised Vs Actual Product28%

Functionality-Overall11%

Adhesion/Stickiness11%

Value For Money8%

Size-Overall6%

Defective Material/Parts5%

Leak-Proof4%

Joint Pain3%

Product Condition3%

Texture/Consistency-Overall3%

Common medihoney questions

Is medihoney profitable to sell on Amazon United States?: The niche generates $2.5M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the medihoney niche?: 11 brands and 573 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in medihoney?: Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Allergies. The return rate is 0.2%.
When does demand for medihoney peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the medihoney niche?: Listings span $9.52–$37.82; the average listing price is $19.77 (sweet spot $15–$100). The average incumbent carries 3,291 reviews — the moat a new listing must climb.