Medihoney
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -5.3% this quarter, so Medihoney is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $2.5M/yr1.5M searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 573 sellers
Flapen Score
Medihoney against its category
The dotted line is the Health & Household average. Past it, Medihoney is stronger. Inside it, weaker.
Market
The Medihoney market on Amazon at a glance
Shoppers on Amazon United States searched for Medihoney 1.5M times last year and spent an estimated $2.5M. The top 5 brands take 91% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $2.5Ma year
- Peak month
- March1.4× the quietest month
- Top search term
- medihoney437K searches a year
02 · Price
A sale here is worth $19.77.
Listings sell for $19.77 on average, from $9.52 to $37.82. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $19.77 that is $99K to $119K a year per listing.
- Average price
- $19.77inside the $15 to $100 sweet spot
- Price range
- $9.52–$37.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $99K–$119K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #193 within Antibiotics & Antiseptics. It carries 3,291 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #193in Antibiotics & Antiseptics
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 3,291per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Medihoney products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31B2mhLdk2L.jpg)
First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid
- Price
- $15.60
- Rating
- 4.5/5
- Reviews
- 10,532
- Age
- 7y ago

Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 20g Pack of 1
- Price
- $13.41
- Rating
- 4.5/5
- Reviews
- 1,697
- Age
- 3y ago
![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)
FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid
- Price
- $13.26
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 2y ago

Absorbine Silver Honey Rapid Wound Repair Ointment 2oz Tube Manuka Honey + MicroSilver BG Horse & Large Animal Wound Care
- Price
- $23.97
- Rating
- 4.7/5
- Reviews
- 3,324
- Age
- 4y ago

ActivOn Medical Grade 100 percent Manuka Honey Gel Tube Natural Healing of Wounds 1 Ounce (Pack of 1)
- Price
- $12.99
- Rating
- 4.6/5
- Reviews
- 971
- Age
- 5y ago
Trending
estimated 90-day click momentum
Manuka Honey for Wounds Great for Cuts Surgical Wounds Scars Foot Ulcers Infection Burns Non-Sticky No Crystallization Easy to Apply 3.88 oz
- Price
- $27.17
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 8mo ago

First Honey Manuka Honey Adhesive Bandages 12 Pack | Latex Free Antibiotic Free Wound Dressing | Medical Grade Honey Adhesive Pads | First Aid Care Burns Cuts Scrapes Wounds Lacerations
- Price
- $9.53
- Rating
- 4.3/5
- Reviews
- 3,037
- Age
- 7y ago

FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz
- Price
- $18.84
- Rating
- 4.3/5
- Reviews
- 6,698
- Age
- 2y ago

Medical Grade Honey Wound Gel Healing Ointment for Scars Abrasions Burn Hypoallergenic & Soothing Properties for Acute and Superficial Wounds for Elderly & Adults (2 Tubes of 0.5oz)
- Price
- $19.92
- Rating
- 4.8/5
- Reviews
- 231
- Age
- 9y ago

Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 3 Pack
- Price
- $30.68
- Rating
- 4.5/5
- Reviews
- 1,697
- Age
- 4y ago
Newest
by launch date
Manuka Honey for Wounds Great for Cuts Surgical Wounds Scars Foot Ulcers Infection Burns Non-Sticky No Crystallization Easy to Apply 3.88 oz
- Price
- $27.17
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 8mo ago
![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)
FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid
- Price
- $13.26
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 2y ago

FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz
- Price
- $18.84
- Rating
- 4.3/5
- Reviews
- 6,698
- Age
- 2y ago

Ceeport Honey Gauze Wound Dressing 4 x 4 Manuka Honey Wound Care Medical Grade Honey Bandages for Wound Care(Pack of 10)
- Price
- $32.38
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 3y ago

Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 20g Pack of 1
- Price
- $13.41
- Rating
- 4.5/5
- Reviews
- 1,697
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
573
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
7%
- FIRST HONEY38%
- ActivOn33%
- Silver Honey12%
- L-Mesitran4%
- Eras Natural Sciences4%
- kastormed2%
- Open — no brand owns it (5 brands, 7%)
Demand
Medihoney search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Medihoney search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- medihoney437K/yr
- medihoney wound gel224K/yr
- manuka honey wound care154K/yr
- medi honey70K/yr
- medical grade manuka honey48K/yr
- manuka honey ointment44K/yr
- medical grade honey57K/yr
- therahoney wound gel42K/yr
- medi honey wound gel50K/yr
- medihoney for wounds49K/yr
Reviews and returns
What reviews say buyers love and hate about Medihoney
We read the reviews and the return reasons for every product selling here.
“it is very sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Medihoney questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









