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Medihoney

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -5.3% this quarter, so Medihoney is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$2.5M/yr1.5M searches / yr
90-day growth
-5.3%search demand this quarter
Competition
70%top-5 click share · 11 brands · 573 sellers

Flapen Score

Medihoney against its category

The dotted line is the Health & Household average. Past it, Medihoney is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medihoney market on Amazon at a glance

Shoppers on Amazon United States searched for Medihoney 1.5M times last year and spent an estimated $2.5M. The top 5 brands take 91% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
8.6%
Market size, estimated
$2.5Ma year
Peak month
March1.4× the quietest month
Top search term
medihoney437K searches a year

02 · Price

A sale here is worth $19.77.

Listings sell for $19.77 on average, from $9.52 to $37.82. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $19.77 that is $99K to $119K a year per listing.

Average price
$19.77inside the $15 to $100 sweet spot
Price range
$9.52–$37.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
$99K–$119K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #193 within Antibiotics & Antiseptics. It carries 3,291 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#193in Antibiotics & Antiseptics
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,291per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Medihoney products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

573

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Brand 138%
  • Brand 233%
  • Brand 312%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (5 brands, 7%)

Demand

Medihoney search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Medihoney search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medihoney437K/yr
  • medihoney wound gel224K/yr
  • manuka honey wound care154K/yr
  • medi honey70K/yr
  • medical grade manuka honey48K/yr
  • manuka honey ointment44K/yr
  • medical grade honey57K/yr
  • therahoney wound gel42K/yr
  • medi honey wound gel50K/yr
  • medihoney for wounds49K/yr

Reviews and returns

What reviews say buyers love and hate about Medihoney

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“it is very sticky”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Medihoney questions

Answered from the same tracked data.