Medicines
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -45.4% this quarter, so Medicines is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $3.2M/yr1.2M searches / yr
- 90-day growth
- -45.4%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 78 sellers
Flapen Score
Medicines against its category
The dotted line is the Health & Household average. Past it, Medicines is stronger. Inside it, weaker.
Market
The Medicines market on Amazon at a glance
Shoppers on Amazon United States searched for Medicines 1.2M times last year and spent an estimated $3.2M. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 17.2% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -45.4%
- Conversion, latest week
- 17.2%
- Market size, estimated
- $3.2Ma year
- Peak month
- January4.5× the quietest month
- Top search term
- dayquil and nyquil pack709K searches a year
02 · Price
A sale here is worth $16.03.
Listings sell for $16.03 on average, from $5.97 to $34.09. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $16.03 that is $240K to $321K a year per listing.
- Average price
- $16.03inside the $15 to $100 sweet spot
- Price range
- $5.97–$34.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $240K–$321K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Cough & Cold. It carries 5,065 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #172in Cough & Cold
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 5,065per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Medicines products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vicks DayQuil and NyQuil Severe Co-Pack Cold and Flu Medicine Powerful Relief for Headache Fever Sore Throat Minor Aches and Pains Congestion Sinus Pressure Stuffy Nose 48 LiquiCaps
- Price
- $20.68
- Rating
- 4.8/5
- Reviews
- 10,704
- Age
- 8y ago

Amazon Basic Care Vapor Ice Day and Night Severe Cold and Flu Relief Caplets Maximum Strength Multi-Symptom Medicine for Cough Sore Throat Nasal Congestion 48 Count
- Price
- $11.77
- Rating
- 4.7/5
- Reviews
- 5,704
- Age
- 7y ago

Vicks DayQuil & NyQuil Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 72ct
- Price
- $23.09
- Rating
- 4.8/5
- Reviews
- 8,406
- Age
- 14y ago

Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)
- Price
- $9.61
- Rating
- 4.7/5
- Reviews
- 7,387
- Age
- 8y ago

Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count
- Price
- $11.11
- Rating
- 4.8/5
- Reviews
- 640
- Age
- 6y ago
Trending
estimated 90-day click momentum
Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)
- Price
- $5.97
- Rating
- 4.7/5
- Reviews
- 2,901
- Age
- 7y ago

Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)
- Price
- $9.61
- Rating
- 4.7/5
- Reviews
- 7,387
- Age
- 8y ago

Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)
- Price
- $6.61
- Rating
- 4.7/5
- Reviews
- 3,790
- Age
- 13y ago

Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count
- Price
- $11.11
- Rating
- 4.8/5
- Reviews
- 640
- Age
- 6y ago

Vicks DayQuil & NyQuil SEVERE Cold & Flu Medicine Relief for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sinus Pressure Stuffy Nose and Cough Co-Pack 2 x 12 OZ
- Price
- $20.94
- Rating
- 4.8/5
- Reviews
- 4,884
- Age
- 12y ago
Newest
by launch date
AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels
- Price
- $13.06
- Rating
- 4.8/5
- Reviews
- 756
- Age
- 1y ago

VICKS DayQuil & NyQuil Elderberry Flavor Cold & Flu Liquid Medicine Co-Pack Multi-Symptom Relief of Headache Fever Sore Throat Minor Aches & Pains Sneezing Runny Nose and Cough 2x12oz
- Price
- $20.24
- Rating
- 4.7/5
- Reviews
- 1,696
- Age
- 2y ago

Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct
- Price
- $34.09
- Rating
- 4.8/5
- Reviews
- 1,662
- Age
- 3y ago

VICKS DayQuil & NyQuil High Blood Pressure Cold & Flu Relief Liquid Medicine Co-Pack Powerful Multi-Symptom Daytime & Nighttime Relief for Cold Cough and Flu Symptoms Sugar & Alcohol Free 2x8oz
- Price
- $14.87
- Rating
- 4.8/5
- Reviews
- 2,496
- Age
- 4y ago

Mucinex Fast-Max Cold and Flu & Nightshift Medicine for Adults Over-the-Counter Medication Combo Pack for Sore Throat Relief Decongestant Cough & Cold Medicine (2 x 6 Fl Oz)
- Price
- $20.38
- Rating
- 4.8/5
- Reviews
- 5,449
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
78
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- Vicks63%
- Amazon Basic Care27%
- AXIV4%
- Amazon Basics3%
- Tylenol2%
- Mucinex1%
- Open — no brand owns it (0%)
Demand
Medicines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 4.5×
Search terms
Top Medicines search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dayquil and nyquil pack709K/yr
- nyquil dayquil combo pack136K/yr
- day quill and night quil25K/yr
- severe cold and flu medicine for adults22K/yr
- cough and cold medicine for adults27K/yr
- dayquil nyquil21K/yr
- day and night cold and flu medicine17K/yr
- severe cold and flu42K/yr
- cold and cough medicine for adults14K/yr
- dayquil and nyquil35K/yr
Reviews and returns
What reviews say buyers love and hate about Medicines
We read the reviews and the return reasons for every product selling here.
“No real taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Medicines questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









