Skip to content

Medicines

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -45.4% this quarter, so Medicines is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$3.2M/yr1.2M searches / yr
90-day growth
-45.4%search demand this quarter
Competition
66%top-5 click share · 6 brands · 78 sellers

Flapen Score

Medicines against its category

The dotted line is the Health & Household average. Past it, Medicines is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medicines market on Amazon at a glance

Shoppers on Amazon United States searched for Medicines 1.2M times last year and spent an estimated $3.2M. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 17.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
17.2%
Market size, estimated
$3.2Ma year
Peak month
January4.5× the quietest month
Top search term
dayquil and nyquil pack709K searches a year

02 · Price

A sale here is worth $16.03.

Listings sell for $16.03 on average, from $5.97 to $34.09. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $16.03 that is $240K to $321K a year per listing.

Average price
$16.03inside the $15 to $100 sweet spot
Price range
$5.97–$34.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
15,000–20,000
Revenue per listing a year
$240K–$321K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Cough & Cold. It carries 5,065 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#172in Cough & Cold
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
5,065per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Medicines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

78

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 227%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Medicines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 4.5×

Search terms

Top Medicines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dayquil and nyquil pack709K/yr
  • nyquil dayquil combo pack136K/yr
  • day quill and night quil25K/yr
  • severe cold and flu medicine for adults22K/yr
  • cough and cold medicine for adults27K/yr
  • dayquil nyquil21K/yr
  • day and night cold and flu medicine17K/yr
  • severe cold and flu42K/yr
  • cold and cough medicine for adults14K/yr
  • dayquil and nyquil35K/yr

Reviews and returns

What reviews say buyers love and hate about Medicines

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
10%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No real taste”
A buyer, on “Taste-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Medicines questions

Answered from the same tracked data.