Medicated Vaseline

Shoppers searched for this 709K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $817K a year.

Searches, last 12 months

709K

Growth, 90 days vs prior 90

-23.4%

Conversion, latest week

10.7%

Market size, estimated

$817Ka year

Top search term

vaseline cocoa butter296K searches a year

Listings sell for $10.82 on average, from $3.33 to $18.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $10.82 that is $43K to $54K a year per listing.

Average price

$10.82under the $15 to $100 sweet spot

Price range

$3.33–$18.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$43K–$54K

Returns

0.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #209 within Antibiotics & Antiseptics. It carries 3,521 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#209in Antibiotics & Antiseptics

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

3,521per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

66 months