Is medicated vaseline profitable to sell on Amazon United States?

The niche generates $817K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (42/100).

How competitive is the medicated vaseline niche?

4 brands and 41 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in medicated vaseline?

Top complaints mined from reviews: Oily/Greasy, Size-Overall, Smell. The return rate is 0.4%.

What does it cost to enter the medicated vaseline niche?

Listings span $3.33–$18.64; the average listing price is $10.82 (sweet spot $15–$100). The average incumbent carries 3,521 reviews — the moat a new listing must climb.

Medicated Vaseline

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$817K

$817K/yr · 709K searches

Avg price

Okay$10.82

avg listing price — sweet spot $15–$100

Review moat

Okay3,521.19

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$3.33–$18.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is medicated vaseline profitable on Amazon?

According to Flapen's Amazon United States niche tracking, medicated vaseline is a $817K/yr Amazon United States market (709K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

medicated vaseline market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $649K–$866K; units × avg price
Conversion rate: 10.7%
Avg BSR: #209
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.7%
Avg brand age: 66 months
Avg seller age: 134 days

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Vaseline72%
Blue Star20%
MED PRIDE4%
Amazon Essentials4%

medicated vaseline demand & seasonality

Weekly Amazon search volume, last 20 weeks — -23.4% search growth over the last 90 days.

Open Trend

Top medicated vaseline search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vaseline cocoa butter296K/yr -30.6%7.3% conv.
blue star ointment59K/yr +18.0%18.3% conv.
cocoa butter vaseline47K/yr -13.5%7.7% conv.
vaseline cocoa40K/yr -12.3%4.3% conv.
vaseline petroleum jelly cocoa butter36K/yr -41.5%8.3% conv.
coco butter vaseline25K/yr -22.8%8.8% conv.
vaseline aloe20K/yr -1.5%0.7% conv.
medicated vaseline20K/yr -20.2%1.4% conv.
blue star16K/yr +15.1%3.7% conv.
vaseline blue seal19K/yr -25.5%0.5% conv.

All search terms

Top medicated vaseline products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vaseline Cocoa Butter Healing Jelly Variety Pack 2 Sizes (7.5 Oz & 1.75 Oz) Rich Moisturizing Ointment Protectant & Moisturizer for Dry Skin

Vaseline$10.064.8★5,026 rev

Blue Star Anti-Itch Medicated Ointment Fast-Acting Relief for Dry Itchy Skin Rashes Ringworm Dry Cracked Heels & More Hydrocortisone-Free & Steroid-Free 2 OZ

Blue Star$7.244.6★4,073 rev

Vaseline Cocoa Butter Healing Jelly Scented 3-Pack Rich Moisturizing Ointment Petrolatum Skin Protectant for Dry Skin 7.5 Oz Ea

Vaseline$18.644.8★4,998 rev

Vaseline Intensive Care Body Lotion Cocoa Radiant 3 count for Dry Skin Lotion Made with Ultra-Hydrating Lipids and Pure Cocoa Butter for a Long-Lasting Radiant Glow 20.3 Oz

Vaseline$16.894.8★15,119 rev

Vaseline Lip Balm Mini 2 ct Cocoa Butter For Dry Cracked Skin Hydrating Lip Balm 0.5 oz

Vaseline$6.174.7★678 rev

Newest

by launch date

Amazon Essentials Cocoa Butter Petroleum Jelly Moisturizing 7.5 Ounce 1-Count

Amazon Essentials$3.3364 rev

2mo ago

Vaseline Lip Balm Mini 2 ct Cocoa Butter For Dry Cracked Skin Hydrating Lip Balm 0.5 oz

Vaseline$6.17678 rev

8mo ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz

Vaseline$8.322,710 rev

11mo ago

MED PRIDE Petroleum Jelly with Aloe Vera & Vitamin E 13 oz Skin Protectant and Moisturizing Ointment for Dry or Irritated Skin Rashes Chapped Lips Minor Cuts Burns and Diaper Rash

MED PRIDE$7.491,356 rev

3y ago

MED PRIDE Cocoa Butter Petroleum Jelly 8 oz Moisturizing Skin Protectant for Dry Skin Cracked Hands Rough Heels Chapped Lips Minor Cuts Scrapes & Burns Cocoa-Scented Hypoallergenic Ointment

MED PRIDE$5.391,353 rev

4y ago

What reviews say buyers love and hate about medicated vaseline

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Light scent”

Moist/Dry14%

“Great Moisturizer”

Quality-Overall10%

“EXCELLENT PRODUCT”

Brightness/Shine/Glow9%

“Very glowy”

Soft Feel8%

“Smooth skin”

Value For Money6%

“Not expensive”

Suitability Combination Skin5%

“works well for sensitive skin like mine”

Advertised Vs Actual Product3%

“As described”

Suitability Dry Skin3%

“Good moisturizer for dry skin”

Size-Overall3%

“The size is perfect”

What buyers complain about

Oily/Greasy12%

“Too Oily”

Size-Overall10%

“These containers are very small”

Smell6%

“Unpleasant scent”

Product Condition6%

“Is used”

Allergies4%

“Irritates skin”

Thickness4%

“It isnt thick once rubbed in”

Moist/Dry4%

“Doesn't hold moisture”

Brightness/Shine/Glow3%

“Less of a shine”

Value For Money3%

“Not worth the price”

Absorbency2%

“doesn't absorb well”

Top return reasons

Leak-Proof20%

Oily/Greasy13%

Product Condition12%

Size-Overall11%

Smell11%

Advertised Vs Actual Product10%

Value For Money4%

Adhesion/Stickiness3%

Brightness/Shine/Glow2%

Moist/Dry2%

Common medicated vaseline questions

Is medicated vaseline profitable to sell on Amazon United States?: The niche generates $817K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (42/100).
How competitive is the medicated vaseline niche?: 4 brands and 41 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in medicated vaseline?: Top complaints mined from reviews: Oily/Greasy, Size-Overall, Smell. The return rate is 0.4%.
What does it cost to enter the medicated vaseline niche?: Listings span $3.33–$18.64; the average listing price is $10.82 (sweet spot $15–$100). The average incumbent carries 3,521 reviews — the moat a new listing must climb.