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Medicated Powder

Maybe

Buyers convert on 18.2% of searches. But the top 5 brands take 96% of clicks, so Medicated Powder is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$1.4M/yr868K searches / yr
90-day growth
+51.0%search demand this quarter
Competition
66%top-5 click share · 7 brands · 84 sellers

Flapen Score

Medicated Powder against its category

The dotted line is the Health & Household average. Past it, Medicated Powder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medicated Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Medicated Powder 868K times last year and spent an estimated $1.4M. The top 5 brands take 96% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 868K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
868K
Growth, 90 days vs prior 90
+51.0%
Conversion, latest week
18.2%
Market size, estimated
$1.4Ma year
Peak month
June1.8× the quietest month
Top search term
gold bond powder521K searches a year

02 · Price

A sale here is worth $8.88.

Listings sell for $8.88 on average, from $4.96 to $18.22. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $8.88 that is $133K to $178K a year per listing.

Average price
$8.88under the $15 to $100 sweet spot
Price range
$4.96–$18.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
$133K–$178K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #336 within Foot Health. It carries 7,606 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#336in Foot Health
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
7,606per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
87 months

Products

Top Medicated Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

84

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

1%

  • Brand 178%
  • Brand 27%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Medicated Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Medicated Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold bond powder521K/yr
  • medicated powder78K/yr
  • gold bond body powder36K/yr
  • gold bond medicated powder47K/yr
  • goldbond powder men30K/yr
  • medicated body powder32K/yr
  • gold bond powder medicated21K/yr
  • gold bond medicated body powder13K/yr
  • medicated powder for women11K/yr
  • gold bond baby powder13K/yr

Reviews and returns

What reviews say buyers love and hate about Medicated Powder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
0.2%of orders come back
“Smell is too strong”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Medicated Powder questions

Answered from the same tracked data.