Medicated Powder
Worth a lookShows searches that convert (18.2% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 868K searches
Growth
Good+51.0%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.88avg listing price — sweet spot $15–$100
Price range
Bad$4.96–$18.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,606.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Is medicated powder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, medicated powder is a $1.4M/yr Amazon United States market (868K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
medicated powder market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 150K–200K
- avg 15,000–20,000/product
- Revenue / yr
- $1.3M–$1.8M
- units × avg price
- Conversion rate
- 18.2%
- Avg BSR
- #336
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 140 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
84
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
1%
- Gold Bond78%
- HealthWise7%
- Illuminations5%
- HAPPY NUTS3%
- Caldesene3%
- MED PRIDE3%
- Open — no brand owns it (1 brand, 1%)
medicated powder demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Top medicated powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- gold bond powder521K/yr
- medicated powder78K/yr
- gold bond body powder36K/yr
- gold bond medicated powder47K/yr
- goldbond powder men30K/yr
- medicated body powder32K/yr
- gold bond powder medicated21K/yr
- gold bond medicated body powder13K/yr
- medicated powder for women11K/yr
- gold bond baby powder13K/yr
Top medicated powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gold Bond Medicated Body Powder Talc Free Body Powder for Women and Men Anti-Itch Absorbs & Cools - 10 oz
Gold Bond$7.634.7★14,656 rev
Gold Bond Medicated Talc-Free Extra Strength Body Powder 10 oz. for Cooling Absorbing Itch Relief
Gold Bond$9.044.7★14,853 rev
Gold Bond Comfort Body Powder for Men and Women 10 oz. Talc-Free Fresh Clean Scent With Aloe & Chamomile
Gold Bond$5.574.6★28,794 rev
Gold Bond Talc-Free Body Powder Medicated 1 Ounce (4 Bottles) (29ml)
Gold Bond$8.504.8★528 rev
Gold Bond Ultimate Comfort with Aloe Body Powder - 100% Talc-free 10 Oz by Chattem
Illuminations$9.714.7★3,517 rev
Newest
by launch date
Gold Bond Comfort Body Powder Talc-Free Fresh Clean Scent 2 Pack
Gold Bond$15.27683 rev
HealthWise Medicated Extra Strength Body Powder | .8% Menthol | Talc Free | Anti-Itch Healing Relief | Cools Skin | Absorbs Moisture | 10 oz (283g)
HealthWise$5.23398 rev
HealthWise Medicated Body Powder | .15% Menthol | Talc Free | Anti-Itch Healing Relief | Cools Skin | Absorbs Moisture | 10 oz (283g)
HealthWise$5.45197 rev
Puregen Labs Antifungal Powder with 2% Miconazole Nitrate for Common Fungal Infections Including Athletes Foot Jock Itch and Ringworm Talc Free 3 oz (85g)
P Puregen Labs$10.063,580 rev
MED PRIDE Medicated Talc-Free Cornstarch Body Powder for Skin Anti-Itch with Zinc Oxide and Menthol for Men 10 Oz
MED PRIDE$10.05951 rev
Trending
90-day click momentumMED PRIDE Medicated Talc-Free Cornstarch Body Powder for Skin Anti-Itch with Zinc Oxide and Menthol for Men 10 Oz
MED PRIDE$10.054.4★
HAPPY NUTS Comfort Powder Deodorant For Men: Anti-Chafing Sweat and Odor Control for Jock Itch Aluminum-Free 6 oz (1 Pack) Original Scent
HAPPY NUTS$18.224.6★
CHATTEM Labs 041167010402 Med Pwdr Size 4z Gold Bond Medicated Powder 4oz 4 Ounce (Pack of 1) White
Gold Bond$9.224.5★
Gold Bond Talc-Free Body Powder Medicated 1 Ounce (4 Bottles) (29ml)
Gold Bond$8.504.8★
Gold Bond Medicated Powder 4oz (Pack of 2)
Gold Bond$8.404.5★
What reviews say buyers love and hate about medicated powder
What buyers praise and complain about, mined from review topics.What buyers love
“fresh fragrance”
“Excellent Product”
“Keeps it dry”
“Works effectively”
“As advertised”
“Good Value for money”
“helps with rashes”
“Very soft”
“Nice and comfortable”
“Itch be gone”
What buyers complain about
“Smell is too strong”
“caused irritation”
“Hard to open and close”
“Bottle leaks”
“Not effective for me”
“Clearly already used”
“OVER PRICED”
“but feels rough on my skin”
“Container is cheaply made”
“Dry happens”
Top return reasons
Common medicated powder questions
- Is medicated powder profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +51.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the medicated powder niche?
- 7 brands and 84 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in medicated powder?
- Top complaints mined from reviews: Smell, Allergies, Ease Of Use. The return rate is 0.2%.
- When does demand for medicated powder peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the medicated powder niche?
- Listings span $4.96–$18.22; the average listing price is $8.88 (sweet spot $15–$100). The average incumbent carries 7,606 reviews — the moat a new listing must climb.