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Medical Tape Sensitive Skin

Fail

The top 5 products take 73% of clicks, so Medical Tape Sensitive Skin is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$222K/yr130K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
73%top-5 click share · 11 brands · 93 sellers

Flapen Score

Medical Tape Sensitive Skin against its category

The dotted line is the Health & Household average. Past it, Medical Tape Sensitive Skin is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medical Tape Sensitive Skin market on Amazon at a glance

Shoppers on Amazon United States searched for Medical Tape Sensitive Skin 130K times last year and spent an estimated $222K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.1% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
17.1%
Market size, estimated
$222Ka year
Peak month
August2.3× the quietest month
Top search term
medical tape sensitive skin56K searches a year

02 · Price

A sale here is worth $9.98.

Listings sell for $9.98 on average, from $5.07 to $25.48. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $9.98 that is $10K to $12K a year per listing.

Average price
$9.98under the $15 to $100 sweet spot
Price range
$5.07–$25.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$12K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Bandages & Bandaging Supplies. It carries 4,186 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Bandages & Bandaging Supplies
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
4,186per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Medical Tape Sensitive Skin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

11 flat

Sellers

93

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

8%

  • Brand 160%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Medical Tape Sensitive Skin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Medical Tape Sensitive Skin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medical tape sensitive skin56K/yr
  • skin tape medical15K/yr
  • surgical tape sensitive skin16K/yr
  • medical tape for sensitive skin12K/yr
  • sensitive skin medical tape6K/yr
  • wound tape sensitive skin6K/yr
  • first aid tape for sensitive skin5K/yr
  • bandage tape for sensitive skin6K/yr
  • skin tape for wounds6K/yr
  • sensitive skin tape medical4K/yr

Reviews and returns

What reviews say buyers love and hate about Medical Tape Sensitive Skin

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Adhesion/Stickiness”
33%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Adhesive is HORRIBLE”
A buyer, on “Adhesion/Stickiness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Medical Tape Sensitive Skin questions

Answered from the same tracked data.