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Medical Tape

Maybe

Buyers convert on 16.8% of searches. But prices span $4.55–$15.73, mostly outside the sweet spot, so Medical Tape is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$3.1M/yr2.2M searches / yr
90-day growth
+7.8%search demand this quarter
Competition
69%top-5 click share · 15 brands · 100 sellers

Flapen Score

Medical Tape against its category

The dotted line is the Health & Household average. Past it, Medical Tape is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medical Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Medical Tape 2.2M times last year and spent an estimated $3.1M. The top 5 brands take 84% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
16.8%
Market size, estimated
$3.1Ma year
Peak month
July1.3× the quietest month
Top search term
medical tape1.1M searches a year

02 · Price

A sale here is worth $8.40.

Listings sell for $8.40 on average, from $4.55 to $15.73. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $8.40 that is $126K to $168K a year per listing.

Average price
$8.40under the $15 to $100 sweet spot
Price range
$4.55–$15.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
$126K–$168K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Bandages & Bandaging Supplies. It carries 4,389 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Bandages & Bandaging Supplies
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
4,389per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Medical Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

100

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 99%

Open market

13%

  • Brand 153%
  • Brand 214%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 13%)

Demand

Medical Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Medical Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medical tape1.1M/yr
  • surgical tape264K/yr
  • medical tape for wound care128K/yr
  • bandage tape118K/yr
  • first aid tape101K/yr
  • gauze tape92K/yr
  • medical tape sensitive skin56K/yr
  • wound tape46K/yr
  • adhesive tape medical37K/yr
  • surgical tape for wound care36K/yr

Reviews and returns

What reviews say buyers love and hate about Medical Tape

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Adhesion/Stickiness”
41%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Medical Tape questions

Answered from the same tracked data.