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Medical Supplies & Equipment

Maybe

The top 5 brands take only 35% of clicks. But prices span $3.02–$1537.73, mostly outside the sweet spot, so Medical Supplies & Equipment is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$1.1M/yr679K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
33%top-5 click share · 44 brands · 163 sellers

Flapen Score

Medical Supplies & Equipment against its category

The dotted line is the Health & Household average. Past it, Medical Supplies & Equipment is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medical Supplies & Equipment market on Amazon at a glance

Shoppers on Amazon United States searched for Medical Supplies & Equipment 679K times last year and spent an estimated $1.1M. The top 5 brands take 35% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 679K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
679K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
2.5%
Market size, estimated
$1.1Ma year
Peak month
December4.8× the quietest month
Top search term
medical stuff40K searches a year

02 · Price

A sale here is worth $64.38.

Listings sell for $64.38 on average, from $3.02 to $1537.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $64.38 that is $0 to $6K a year per listing.

Average price
$64.38inside the $15 to $100 sweet spot
Price range
$3.02–$1537.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #38 within Bandages & Bandaging Supplies. It carries 23,529 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
1.9%
Average rank
#38in Bandages & Bandaging Supplies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
23,529per listing
Listings tracked
54

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Medical Supplies & Equipment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

163

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

33%

Top 20: 63%

Open market

62%

  • Brand 117%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Medical Supplies & Equipment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Medical Supplies & Equipment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medical stuff40K/yr
  • medical equipment137K/yr
  • wound care supplies92K/yr
  • medical supplies for home care56K/yr
  • medical equipment for home care57K/yr
  • wound28K/yr
  • medical supplies for wound care24K/yr
  • medical devices30K/yr
  • home medical equipment21K/yr
  • medical equipment/13K/yr

Reviews and returns

What reviews say buyers love and hate about Medical Supplies & Equipment

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Measurement/Reading Accuracy”
1.1%of orders come back
“Inconsistent readings”
A buyer, on “Measurement/Reading Accuracy”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Medical Supplies & Equipment questions

Answered from the same tracked data.